Campaign ✓

@Campaignmag · London · joined 26 Sep 2008

The world’s leading business media brand for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqk

213 108Followers

3 994Following

121 551Posts total

15.1KViews on collected posts

Последние посты

Campaign ✓@Campaignmag10 ч

HSBC campaign puts small business owners on a pedestal https://t.co/4wxIUdBfJl 2.8K views · 0 likes · 0 reposts · 0 replies Open on X →

Campaign ✓@Campaignmag11 ч

Are agencies’ disability inclusion efforts going beyond the ‘absolute baseline’? https://t.co/nBSY2l7R7z 2.8K views · 0 likes · 0 reposts · 0 replies Open on X →

Campaign ✓@Campaignmag11 ч

Pick of the Week... https://t.co/y8nOGtbSFP 3K views · 1 likes · 0 reposts · 0 replies Open on X →

Campaign ✓@Campaignmag12 ч

The Work – Kahlúa Coffee Cream, “Not a nightcap” by Wieden & Kennedy London https://t.co/8XLkR6mFYk 2.3K views · 2 likes · 0 reposts · 0 replies Open on X →

Campaign ✓@Campaignmag14 ч

Movers & Shakers: McCann, WPP Media, Bicycle, Sky, Pablo, Global, Ogilvy, Virgin Media, R/GA, Assembly, Pinterest, Leagas Delaney, Thinkbox & more https://t.co/K57qF3oEMm 2.6K views · 0 likes · 0 reposts · 0 replies Open on X →

Campaign ✓@Campaignmag19 Jan

A resolution to build brand longevity @TheBrandedGent @VCCP https://t.co/ykFrTvAFGc 1.5K views · 2 likes · 1 reposts · 0 replies Open on X →

На фоне аккаунтов своего размера

5 постов за последние 90 дней рядом с диапазоном 100K–1M подписчиков. ровно на медиане своего диапазона подписчиков.

Медианные просмотры2 765этот аккаунт5 951медиана для 100K–1M

Охват, %1.30%этот аккаунт1.59%медиана для 100K–1M

Вовлечённость, %0.00%этот аккаунт1.04%медиана для 100K–1M

Показатель	Этот аккаунт	Медиана для 100K–1M	Отношение
Медианные просмотры на пост	2 765	5 951	0.46×
Охват (просмотры ÷ подписчики)	1.30%	1.59%	0.82×
Вовлечённость	0.00%	1.04%	0.00×

Другие в этом диапазоне → Сравнить с другим аккаунтом → Как считаются эти ориентиры →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.5K19 Jan

2.6K17 Sep

2.3K

2.8K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.33%19 Jan

0.00%17 Sep

0.09%

0.03%

0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.04%.

What the audience does

Likes45.5%5 in total

Reposts9.1%1 in total

Quotes18.2%2 in total

Bookmarks27.3%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.