Skift
@skift · New York City, NY · joined 17 Sep 2011
Bringing you the latest #travelindustry insights through breaking news, cutting-edge research, and world-class events. https://t.co/eMBsYw4oVA
1 346 123Followers
2 309Following
115 163Posts total
350.3KViews on collected posts
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Thank you to our official translation and transcription services partner, Wordly, for partnering with us at this year's Skift Global Forum in New York City! https://t.co/SYcXAHUCOP
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Virgin Atlantic CEO Corneel Koster said increasing mandates on sustainable aviation fuel while supply continues to lag is not tenable for the airline industry.
“There isn’t enough sustainable aviation fuel, and, particularly in the U.K., the mandate is going up all the time for
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Kicking off the first night of Skift Global Forum was a conversation between Bret Taylor, Co-Founder of Sierra and Chairman of the Board at OpenAI, and Dara Khosrowshahi, CEO of Uber, moderated by Skift CEO and Founder Rafat Ali.
Thank you to @SierraPlatform, the Skift Global ht
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Speaking at the Skift Global Forum on Wednesday, Expedia CEO Ariane Gorin said she wants to work with the newest generation of AI agents — including Meta’s Muse — but doesn’t think any single one can take over the entire travel journey.
The company had just revealed on Tuesday
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Airbnb will launch its own AI agent next year, CEO Brian Chesky said at Skift Global Forum on Wednesday, putting a firm 2027 timetable on an ambition he has discussed publicly for years.
“I’ve said this, and now you can hold me to a statement: Next year we will launch our
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Qatar Airways CEO Hamed Al-Khater said the carrier is not ready to pass on fuel costs to customers just yet, citing a competitive landscape in the Middle East.
“We’re just kicking the can down the road from that side of things, and as a result, we just have to get used to this
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Hotel owners have had a hard decade, and Hilton President and CEO Christopher Nassetta says the company is trying to help.
“It’s really abnormal in my experience of 40-plus years of doing this, where you would have essentially, other than a sugar high, a really difficult 10
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The customer relationship doesn’t have to go quiet between trips. Long-running AI agents can act on signals like fare drops, completed trips, and changing inventory to create more relevant moments to re-engage travelers. Get the full story: https://t.co/RFQxAHcqCV
In partnership
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On the main stage September 23 and 24: the CEOs of Airbnb, Hilton, Expedia, and Hyatt, in conversation with Skift editors, every session as it happens.
Join the livestream to see Hilton's Christoper Nassetta right now:
https://t.co/9t07Q1qqnK https://t.co/OM9diGDMqz
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Brand USA knows the Super Bowl can drive real international visitation. Viewers based outside the U.S. were up 10% between 2023 and 2024, and the 2026 game brought in an estimated 90,000 visitors from outside the Bay Area — including international markets.
But you won’t find a
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It can take months between someone being inspired by a video on Instagram or TikTok and actually moving forward with that booking — leaving some brands struggling to connect the dots.
Just looking at click-based attribution, for instance, misses most of the impact, according
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74% of travelers revisit the same sites and apps before deciding, rebuilding their shortlist every time. Skift Research and McKinsey & Company call it the restart tax — and it's where operators lose people.
Explore the full report here: https://t.co/5UV4bE9nL7
In partnership ht
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Skift Global Forum is sold out. The stage is still open to you.
Airbnb, Uber, Booking Holdings, Hilton, and Expedia CEOs take the stage in New York this week, and the livestream carries every session live. Skift annual subscribers watch free.
Access the Livestream: https://t.co
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A year ago, we asked ourselves one question: if we were starting Skift all over again in 2026, what would it look like, and how would people use it?
You’re looking at the answer: “I READ SKIFT”→“I USE SKIFT”
For fourteen years, people have said “I read Skift.” Now they can say
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1:11
Retirees are becoming one of the biggest forces in travel, but the industry still tends to treat them like a niche audience.
In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko dig into Skift Research’s new Silver Tsunami report, which estimates that U.S.
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One of Airbnb's first taglines was "Forget hotels." And CEO Brian Chesky once thought the company would never list one. He changed his mind because customers kept asking for them, he said at a Goldman Sachs conference this month. "At some point, I stopped being ideological,"
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Travel is sold in pieces, but travelers experience it as a whole.
When one part of a trip breaks down, customers don’t think in terms of separate providers or policies. They expect someone to help put the journey back together.
Download the latest Skift Studio x Allianz https:/
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Tomorrow, the doors open to Skift Global Forum - and we’re 97% full.
The stage is set. The roundtables are ready. And travel’s top leaders are heading to New York for three days of candid conversations, big decisions, and connections across the room.
There’s still time to be ht
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A $250 million injection that propped up Brand USA’s post-Covid spending is starting to wind down, leaving the nation’s tourism marketing arm bracing for the full brunt of last year’s federal funding cuts.
A one-time funding boost from 2022 has helped Brand USA operate with a h
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At Skift, we’re obsessed with power. Who has it, who is losing it, where it’s going next. Our inaugural Power Rankings named the most powerful people in travel. Last year we focused on risk takers who were taking the biggest bets.
This year, we built the methodology around the h
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A $250 million injection that propped up Brand USA’s post-Covid spending is starting to wind down, leaving the nation’s tourism marketing arm bracing for the full brunt of last year’s federal funding cuts.
A one-time funding boost from 2022 has helped Brand USA operate with a
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Why do airline executives keep choosing this room for their first reveals?
Cathay Pacific's Cindy Lam shared news with the Skift Aviation Forum crowd before anyone else got it. That's the room you're in on November 11-12.
New York City. Seats filling fast. Register: https://t.c
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0:27
AirAsia Co-Founder Tony Fernandes dismissed reports Friday that Malaysia’s government was discussing whether rival airlines could absorb some of the carrier’s domestic capacity.
Fernandes argued that rivals could not automatically absorb AirAsia’s capacity or replicate the cost
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Minor Hotels has signed an agreement to manage a 310-room Avani+ hotel in Hanoi, marking the hotel group’s first property in the Vietnamese capital.
Avani+ Hanoi is scheduled to open in 2028 in the city’s Bach Mai Ward as part of the Hinode City mixed-use development. The hotel
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Alice Mansergh spent 19 years at Google before Tourism Ireland made her Chief Executive in 2023, the rare tourism board leader who came up through ad tech, not hospitality.
She's on stage at Skift Transatlantic Summit, October 15 in Dublin, held in partnership with the https://t
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The hotels AI recommends are the ones whose content the model can actually read.
Heather Balsley, Chief Commercial & Marketing Officer at IHG Hotels & Resorts, is betting on both sides of that problem: making IHG legible to AI models, while arguing those models will never own ht
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Flydubai expects to fully restore its network and capacity to pre-conflict levels before the end of 2026 as the carrier works through a recovery from regional tensions that disrupted operations earlier this year.
“Before the end of the year, we should go back to 100% of pre-war
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Hotel locks are becoming software.
Swiss access giant dormakaba has agreed to acquire Alliants, the UK-based hotel technology company behind digital keys, guest messaging, check-in, payments and concierge tools used by major hotel groups. Financial terms were not disclosed, and
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Thai Airways said this week it will expand its network across Europe and Asia, increasing flights to major European cities and adding services to Vietnam and China.
Thailand’s national carrier will operate 66 domestic and international routes under its schedule running from
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Discovery, distribution, payments, and loyalty are converging into one commerce stack, and no one has settled who owns it.
Airlines are deciding whether to build agentic booking now or wait. Regulators are already rewriting hotel distribution. Payments bets made today lock in ht
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На фоне аккаунтов своего размера
102 постов за последние 90 дней рядом с диапазоном 1M–10M подписчиков. ниже своих по обоим показателям — и по охвату, и по отклику.
Медианные просмотры3 468этот аккаунт14 648медиана для 1M–10M
Охват, %0.26%этот аккаунт0.74%медиана для 1M–10M
Вовлечённость, %0.06%этот аккаунт0.70%медиана для 1M–10M
| Показатель | Этот аккаунт | Медиана для 1M–10M | Отношение |
|---|---|---|---|
| Медианные просмотры на пост | 3 468 | 14 648 | 0.24× |
| Охват (просмотры ÷ подписчики) | 0.26% | 0.74% | 0.35× |
| Вовлечённость | 0.06% | 0.70% | 0.08× |
Другие в этом диапазоне → Сравнить с другим аккаунтом → Как считаются эти ориентиры →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
3.8K22 Sep
2.8K
2.2K
1.2K
4.2K23 Sep
2.8K
2.5K
2.1K
1.2K
4.1K24 Sep
3.5K
3.1K
2.5K
2.4K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.11%22 Sep
0.07%
0.05%
0.00%
0.09%23 Sep
0.14%
0.08%
0.00%
0.00%
0.12%24 Sep
0.26%
0.03%
0.08%
0.00%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 0.70%.
What the audience does
Likes68.5%61 in total
Reposts6.7%6 in total
Replies18.0%16 in total
Quotes1.1%1 in total
Bookmarks5.6%5 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
Followers by day
21 Sep24 Sep
Daily snapshots since 21 Sep 2026; the dashed line is the starting count.
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