Skift

@skift · New York City, NY · joined 17 Sep 2011

Bringing you the latest #travelindustry insights through breaking news, cutting-edge research, and world-class events. Stay in-the-know: https://t.co/eMBsYw4oVA

1 308 797Followers

2 309Following

114 990Posts total

18.3KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 1M–10M follower range. below its peers on both reach and engagement.

Median views3 983this account64 838median for 1M–10M

Reach, %0.30%this account2.56%median for 1M–10M

Engagement, %0.05%this account1.44%median for 1M–10M

Metric	This account	Median for 1M–10M	Ratio
Median views per post	3 983	64 838	0.06×
Reach (views ÷ followers)	0.30%	2.56%	0.12×
Engagement rate	0.05%	1.44%	0.03×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4K3 Sep

4.6K

4.9K

3.1K

1.8K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.05%3 Sep

0.00%

0.02%

0.16%

0.17%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.44%.

What the audience does

Likes58.3%7 in total

Replies33.3%4 in total

Bookmarks8.3%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

U.S. travel executives from American Airlines, Marriott, Booking, Hilton, Carnival, and more traveled to the White House yesterday to ask for the president's help with slumping tourism numbers. Even with the spectacle of the World Cup earlier this summer, overseas visitation just 1.8K views · 1 likes · 0 reposts · 2 replies 03 Sep 2026 Intrepid Travel is teaming up with Air Canada Vacations, making local adventure itineraries available to book through the Canadian tour operator right as politicians push for more domestic travel. The partnership brings eight of Intrepid’s pre-existing small-group tours to Air 3.1K views · 4 likes · 0 reposts · 1 replies 03 Sep 2026 Ageel Alshaibani, a former deputy tourism minister and ex-McKinsey executive, takes over as Saudi Tourism Authority CEO with a mandate to grow annual visitors from the 100 million already achieved to 150 million by 2030. The leadership shift coincides with a strategic pivot at 4.9K views · 0 likes · 0 reposts · 1 replies 03 Sep 2026 UAE short-term rental occupancy is climbing. But AirDNA data says that’s because supply is shrinking, not because demand has come back fully. Available UAE listings fell nearly 5% in July as hosts pulled back after months of weak returns, according to AirDNA director of 4.6K views · 0 likes · 0 reposts · 0 replies 03 Sep 2026 Discovery, distribution, payments, and loyalty are converging into a single commerce stack, and most travel companies are still organized like they aren't. The question is who ends up owning the customer relationship once it does. Skift Commerce Summit, November 11 in New York, 4K views · 2 likes · 0 reposts · 0 replies 03 Sep 2026