Rory Sutherland ✓

@rorysutherland · Sevenoaks and Deal, Kent · joined 09 Feb 2007

Vice Chairman, Ogilvy Group The Spectator's Wiki Man.

163 874Followers

10 028Following

32 526Posts total

279.9KViews on collected posts

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Rory Sutherland ✓@rorysutherland13 Sep

@rorysutherland This impacts how stamp duty perception has changed too - previously it was paid out of the chunky “gain” from the sale of your current property. 994 views · 5 likes · 0 reposts · 0 replies Open on X →

Rory Sutherland ✓@rorysutherland13 Sep

@rorysutherland As my Dad (an economist) used to say: an asset is only worth what someone will pay for it. 875 views · 8 likes · 0 reposts · 0 replies Open on X →

Rory Sutherland ✓@rorysutherland13 Sep

@rorysutherland When the great wealth transfer begins over next 10-20 years millennials are going to be inheriting very little. Once markets & tax man are finished with them. 2.1K views · 19 likes · 1 reposts · 3 replies Open on X →

Rory Sutherland ✓@rorysutherland13 Sep

Either that or get good at marketing. Because of the perception of constantly rising prices, the real estate industry hasn't really had to hone a marketing mindset for 35 years. 12.2K views · 60 likes · 0 reposts · 7 replies Open on X →

Rory Sutherland ✓@rorysutherland13 Sep

Most people will find the necessary reframing very difficult. For about 40 years, people have bought property on the assumption that they are entering a casino with very favourable odds. Consequently, they bet as much as they possibly can. This means that people buy property 66.3K views · 278 likes · 14 reposts · 28 replies Open on X →

Rory Sutherland ✓@rorysutherland13 Sep

This deserves a place in the pantheon of all-time greatest online comments. https://t.co/ql2QRaaq2j

23.2K views · 218 likes · 17 reposts · 4 replies Open on X →

Rory Sutherland ✓@rorysutherland12 Sep

Every single printer I have owned announces that the "printer is out of paper". Not "you're down to the last 15 pages.... you might like to think of restocking the printer." Suggesting that the people who work for HP and Brother are a bigger bunch of stoners than the people who 50.8K views · 880 likes · 43 reposts · 69 replies Open on X →

Rory Sutherland ✓@rorysutherland12 Sep

It is also mathematically provable that the most efficient use of a toilet seat is to leave it in position, up or down, however it was when you finished using it. Unless you are married to a mathematician, however, this argument seems not to gain much traction. 48.8K views · 259 likes · 5 reposts · 43 replies Open on X →

Rory Sutherland ✓@rorysutherland12 Sep

@rorysutherland I started doing this and my wife nearly left me. In hindsight I would suggest you need to plan how you are going to introduce such a disruptive new system. Perhaps do it when you get a new kitchen fitted. Introduce a draw with no cutlery divides 59.4K views · 18 likes · 0 reposts · 3 replies Open on X →

Rory Sutherland ✓@rorysutherland12 Sep

@theipaper Lower the price. It's really simple economics. For a transaction to happen there has to be a willing buyer and a willing seller 15.4K views · 17 likes · 1 reposts · 1 replies Open on X →

เทียบกับบัญชีขนาดเดียวกัน

10 โพสต์จาก 90 วันที่ผ่านมา เทียบกับช่วง 100K–1M ผู้ติดตาม แสดงในวงกว้าง แต่มีผู้ชมตอบสนองน้อย.

ยอดดูมัธยฐาน19 298บัญชีนี้5 486ค่ามัธยฐานของ 100K–1M

การเข้าถึง, %11.78%บัญชีนี้1.78%ค่ามัธยฐานของ 100K–1M

การมีส่วนร่วม, %0.59%บัญชีนี้1.17%ค่ามัธยฐานของ 100K–1M

ตัวชี้วัด	บัญชีนี้	ค่ามัธยฐานของ 100K–1M	อัตราส่วน
ยอดดูมัธยฐานต่อโพสต์	19 298	5 486	3.52×
การเข้าถึง (ยอดดู ÷ ผู้ติดตาม)	11.78%	1.78%	6.62×
อัตราการมีส่วนร่วม	0.59%	1.17%	0.51×

บัญชีอื่นในช่วงนี้ → เปรียบเทียบกับบัญชีอื่น → ค่าอ้างอิงเหล่านี้คำนวณอย่างไร →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

15.4K12 Sep

59.4K

48.8K

50.8K

23.2K13 Sep

66.3K

12.2K

2.1K

875

994

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.12%12 Sep

0.04%

0.63%

1.95%

1.03%13 Sep

0.48%

0.55%

1.11%

0.91%

0.50%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.17%.

What the audience does

Likes81.0%1 762 in total

Reposts3.7%81 in total

Replies7.3%158 in total

Bookmarks8.0%173 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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เทียบกับบัญชีขนาดเดียวกัน

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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