Rory Sutherland ✓

@rorysutherland · Sevenoaks and Deal, Kent · joined 09 Feb 2007

Vice Chairman, Ogilvy Group The Spectator's Wiki Man.

163 874Followers

10 040Following

32 575Posts total

675.7KViews on collected posts

Son gönderiler

Rory Sutherland ✓@rorysutherland13 Sep

@rorysutherland This impacts how stamp duty perception has changed too - previously it was paid out of the chunky “gain” from the sale of your current property. 994 views · 5 likes · 0 reposts · 0 replies Open on X →

Rory Sutherland ✓@rorysutherland13 Sep

@rorysutherland @moving_charlie So they’re expecting a £200k profit in 6 years?! 1.6K views · 8 likes · 0 reposts · 3 replies Open on X →

Rory Sutherland ✓@rorysutherland13 Sep

@rorysutherland As my Dad (an economist) used to say: an asset is only worth what someone will pay for it. 1.8K views · 16 likes · 0 reposts · 1 replies Open on X →

Rory Sutherland ✓@rorysutherland13 Sep

@rorysutherland When the great wealth transfer begins over next 10-20 years millennials are going to be inheriting very little. Once markets & tax man are finished with them. 4K views · 25 likes · 1 reposts · 4 replies Open on X →

Rory Sutherland ✓@rorysutherland13 Sep

Either that or get good at marketing. Because of the perception of constantly rising prices, the real estate industry hasn't really had to hone a marketing mindset for 35 years. 12.2K views · 60 likes · 0 reposts · 7 replies Open on X →

Rory Sutherland ✓@rorysutherland13 Sep

Most people will find the necessary reframing very difficult. For about 40 years, people have bought property on the assumption that they are entering a casino with very favourable odds. Consequently, they bet as much as they possibly can. This means that people buy property 196.6K views · 742 likes · 42 reposts · 52 replies Open on X →

Rory Sutherland ✓@rorysutherland13 Sep

This deserves a place in the pantheon of all-time greatest online comments. https://t.co/ql2QRaaq2j

23.2K views · 218 likes · 17 reposts · 4 replies Open on X →

Rory Sutherland ✓@rorysutherland12 Sep

Every single printer I have owned announces that the "printer is out of paper". Not "you're down to the last 15 pages.... you might like to think of restocking the printer." Suggesting that the people who work for HP and Brother are a bigger bunch of stoners than the people who 50.8K views · 880 likes · 43 reposts · 69 replies Open on X →

Rory Sutherland ✓@rorysutherland12 Sep

It is also mathematically provable that the most efficient use of a toilet seat is to leave it in position, up or down, however it was when you finished using it. Unless you are married to a mathematician, however, this argument seems not to gain much traction. 48.8K views · 259 likes · 5 reposts · 43 replies Open on X →

Rory Sutherland ✓@rorysutherland12 Sep

@rorysutherland I started doing this and my wife nearly left me. In hindsight I would suggest you need to plan how you are going to introduce such a disruptive new system. Perhaps do it when you get a new kitchen fitted. Introduce a draw with no cutlery divides 59.4K views · 18 likes · 0 reposts · 3 replies Open on X →

Rory Sutherland ✓@rorysutherland12 Sep

@theipaper Lower the price. It's really simple economics. For a transaction to happen there has to be a willing buyer and a willing seller 15.4K views · 17 likes · 1 reposts · 1 replies Open on X →

Rory Sutherland ✓@rorysutherland12 Sep

You’re not “settling for less than the property is worth.” It’s not selling because you asked almost 40% more than you paid for it and house prices haven’t gone up that much. This kind of blind belief in “what it’s worth” is the result of years of house price boom mongering. h

260.9K views · 740 likes · 45 reposts · 85 replies Open on X →

Aynı büyüklükteki hesaplara karşı

Son 90 güne ait 12 gönderi, 100K–1M takipçi aralığıyla yan yana. geniş kitleye gösteriliyor, ama izleyenlerin azı tepki veriyor.

Medyan görüntülenme19 298bu hesap5 983100K–1M için medyan

Erişim, %11.78%bu hesap1.49%100K–1M için medyan

Etkileşim, %0.59%bu hesap0.93%100K–1M için medyan

Ölçüt	Bu hesap	100K–1M için medyan	Oran
Gönderi başına medyan görüntülenme	19 298	5 983	3.23×
Erişim (görüntülenme ÷ takipçi)	11.78%	1.49%	7.90×
Etkileşim oranı	0.59%	0.93%	0.63×

Bu aralıktaki diğer hesaplar → Başka bir hesapla karşılaştır → Bu kıyas değerleri nasıl kuruluyor →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

260.9K12 Sep

15.4K

59.4K

48.8K

50.8K

23.2K13 Sep

196.6K

12.2K

1.8K

1.6K

994

Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.34%12 Sep

0.12%

0.04%

0.63%

1.95%

1.03%13 Sep

0.43%

0.55%

0.75%

0.97%

0.67%

0.50%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes79.8%2 988 in total

Reposts4.1%154 in total

Replies7.3%272 in total

Quotes0.3%13 in total

Bookmarks8.4%316 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Son gönderiler

Aynı büyüklükteki hesaplara karşı

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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