The Business of Fashion ✓

@BoF · London · joined 26 Dec 2008

The leading global media and intelligence company for the fashion, beauty and luxury industries. Serving 125,000+ members across 190 countries.

1 702 286Followers

945Following

57 458Posts total

84KViews on collected posts

Son gönderiler

The Business of Fashion ✓@BoF24 Sep

Models Alton Mason and Adot Gak, designers Robert Wun, Edeline Lee, Saul Nash, Sinéad O’Dwyer and Patrick McDowell joined BoF and @aldar to celebrate London Fashion Week and the city’s creative community. #Ad https://t.co/1djkjFI1Nm 4.7K views · 0 likes · 2 reposts · 0 replies Open on X →

The Business of Fashion ✓@BoF21 Sep

Following the third edition of Hong Kong Fashion Fest, BoF speaks to Drew Lai, the government-appointed commissioner for cultural and creative industries, about her strategy to make Hong Kong an ambitious global fashion hub. #Ad Read more: https://t.co/etMScA8EZL 6.1K views · 7 likes · 2 reposts · 0 replies Open on X →

The Business of Fashion ✓@BoF18 Sep

During New York Fashion Week, RaiseFashion’s Felita Harris, Afterpay’s Rachel Helfman and designer Hiywet ‘Mimi’ Girma joined BoF’s Yasmine Dahlberg at The Standard, East Village to discuss how independent designers can turn attention into a lasting business. #Ad Read more: 5.6K views · 3 likes · 0 reposts · 1 replies Open on X →

The Business of Fashion ✓@BoF15 Sep

At Hong Kong-based trade show Centrestage, fashion designer and visual artist Kit Wan joined BoF on stage to discuss his path to success, what sets his business apart and the digital-first future of fashion. #Ad Read more: https://t.co/EyooWrzlQP 6.7K views · 7 likes · 2 reposts · 4 replies Open on X →

The Business of Fashion ✓@BoF10 Sep

At a time when luxury brands are searching for new sources of meaning and desirability, @OffWht invites 10 creatives to unpack what turns an idea into a timeless reference. #Ad https://t.co/DsD7J0Dx3t 10.1K views · 7 likes · 5 reposts · 2 replies Open on X →

The Business of Fashion ✓@BoF8 Sep

ESW’s annual ‘Signals’ report spotlights the forces reshaping international e-commerce, revealing that as shopping journeys fragment, trust remains the critical factor determining conversion. #Ad https://t.co/fTwDZxAQm8 5.5K views · 4 likes · 6 reposts · 1 replies Open on X →

The Business of Fashion ✓@BoF4 Sep

In its latest report titled “Loyalty in the Agentic Era,” ZEOS — the Zalando-owned logistics provider — examines why brands need operational excellence to earn recommendations from AI agents. #Ad Read more: https://t.co/ZiQ9ddsj7c 6.5K views · 6 likes · 5 reposts · 2 replies Open on X →

The Business of Fashion ✓@BoF1 Sep

For brands and retailers, the real risk isn’t falling behind on what’s new in e-commerce. It’s confusing activity with progress. Money and attention are pouring into AI and constant reinvention, while the basics that turn a browser into a buyer remain unresolved. To identify 6.2K views · 4 likes · 7 reposts · 4 replies Open on X →

The Business of Fashion ✓@BoF11 Aug

Hyosung, the world’s largest spandex manufacturer by market share, based in South Korea, has created a drop-in bio-alternative ready for large-scale production. BoF sits down with CEO Chang Hwang Lee to learn more. #Ad https://t.co/rSn3twbk9z 10.6K views · 14 likes · 56 reposts · 7 replies Open on X →

The Business of Fashion ✓@BoF8 Aug

@BoF @beautyworlddxb Tu es beau 2 views · 0 likes · 0 reposts · 0 replies Open on X →

The Business of Fashion ✓@BoF30 Jul

Mall concept and lifestyle destination operator Sands Shoppes Macao is developing its luxury retail offering to diversify the city’s casino-led economy. BoF sits down with president of global retail David Sylvester to learn more. #Ad Read more: https://t.co/7JniYMEBBR 7K views · 10 likes · 33 reposts · 5 replies Open on X →

The Business of Fashion ✓@BoF28 Jul

As global tradeshow @beautyworlddxb celebrates its 30th edition, show director Ravi Ramchandani sits down with BoF to unpack the region’s new role as a key exporter of beauty. #Ad Read more: https://t.co/EVQlGoBG5K 7.8K views · 13 likes · 15 reposts · 1 replies Open on X →

The Business of Fashion ✓@BoF21 Jul

As shoppers seek greater value from their wardrobes, garment care is evolving from an afterthought into a key part of the fashion value chain. Jo Farah, founder of biotech fashion care brand The Lab, shares how the company’s growth reflects a broader transformation in how fashion 7.3K views · 15 likes · 20 reposts · 8 replies Open on X →

Aynı büyüklükteki hesaplara karşı

Son 90 güne ait 12 gönderi, 1M–10M takipçi aralığıyla yan yana. hem erişimde hem etkileşimde benzerlerinin altında.

Medyan görüntülenme6 348bu hesap14 6481M–10M için medyan

Erişim, %0.37%bu hesap0.74%1M–10M için medyan

Etkileşim, %0.20%bu hesap0.70%1M–10M için medyan

Ölçüt	Bu hesap	1M–10M için medyan	Oran
Gönderi başına medyan görüntülenme	6 348	14 648	0.43×
Erişim (görüntülenme ÷ takipçi)	0.37%	0.74%	0.50×
Etkileşim oranı	0.20%	0.70%	0.28×

Bu aralıktaki diğer hesaplar → Başka bir hesapla karşılaştır → Bu kıyas değerleri nasıl kuruluyor →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

7.3K21 Jul

7.8K28 Jul

7K30 Jul

28 Aug

10.6K11 Aug

6.2K1 Sep

6.5K4 Sep

5.5K8 Sep

10.1K10 Sep

6.7K15 Sep

5.6K18 Sep

6.1K21 Sep

4.7K24 Sep

Last 13 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.59%21 Jul

0.37%28 Jul

0.69%30 Jul

0.00%8 Aug

0.74%11 Aug

0.24%1 Sep

0.20%4 Sep

0.20%8 Sep

0.15%10 Sep

0.19%15 Sep

0.07%18 Sep

0.15%21 Sep

0.04%24 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 0.70%.

What the audience does

Likes29.3%90 in total

Reposts49.8%153 in total

Replies11.4%35 in total

Quotes0.7%2 in total

Bookmarks8.8%27 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

22 Sep

Daily snapshots since 22 Sep 2026; the dashed line is the starting count.