The Business of Fashion ✓

@BoF · London · joined 26 Dec 2008

The leading global media and intelligence company for the fashion, beauty and luxury industries. Serving 125,000+ members across 190 countries.

1 702 286Followers

945Following

57 451Posts total

37.3KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 1M–10M follower range. below its peers on both reach and engagement.

Median views7 072this account21 087median for 1M–10M

Reach, %0.42%this account0.90%median for 1M–10M

Engagement, %0.47%this account1.64%median for 1M–10M

Metric	This account	Median for 1M–10M	Ratio
Median views per post	7 072	21 087	0.34×
Reach (views ÷ followers)	0.42%	0.90%	0.46×
Engagement rate	0.47%	1.64%	0.29×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

7.3K21 Jul

7.7K28 Jul

6.9K30 Jul

28 Aug

10.3K11 Aug

5.2K1 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.59%21 Jul

0.35%28 Jul

0.65%30 Jul

0.00%8 Aug

0.74%11 Aug

0.15%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.64%.

What the audience does

Likes24.2%51 in total

Reposts58.3%123 in total

Replies11.4%24 in total

Quotes0.5%1 in total

Bookmarks5.7%12 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

For brands and retailers, the real risk isn’t falling behind on what’s new in e-commerce. It’s confusing activity with progress. Money and attention are pouring into AI and constant reinvention, while the basics that turn a browser into a buyer remain unresolved. To identify 5.2K views · 2 likes · 3 reposts · 3 replies 01 Sep 2026 Hyosung, the world’s largest spandex manufacturer by market share, based in South Korea, has created a drop-in bio-alternative ready for large-scale production. BoF sits down with CEO Chang Hwang Lee to learn more. #Ad https://t.co/rSn3twbk9z 10.3K views · 14 likes · 54 reposts · 7 replies 11 Aug 2026 @BoF @beautyworlddxb Tu es beau 2 views · 0 likes · 0 reposts · 0 replies 08 Aug 2026 Mall concept and lifestyle destination operator Sands Shoppes Macao is developing its luxury retail offering to diversify the city’s casino-led economy. BoF sits down with president of global retail David Sylvester to learn more. #Ad Read more: https://t.co/7JniYMEBBR 6.9K views · 8 likes · 32 reposts · 5 replies 30 Jul 2026 As global tradeshow @beautyworlddxb celebrates its 30th edition, show director Ravi Ramchandani sits down with BoF to unpack the region’s new role as a key exporter of beauty. #Ad Read more: https://t.co/EVQlGoBG5K 7.7K views · 12 likes · 14 reposts · 1 replies 28 Jul 2026 As shoppers seek greater value from their wardrobes, garment care is evolving from an afterthought into a key part of the fashion value chain. Jo Farah, founder of biotech fashion care brand The Lab, shares how the company’s growth reflects a broader transformation in how fashion 7.3K views · 15 likes · 20 reposts · 8 replies 21 Jul 2026