Unilever

@Unilever · joined 28 Jan 2010

The world’s best-known brands creating Desire at Scale

229 263Followers

2 965Following

14 493Posts total

14.3KViews on collected posts

Son gönderiler

Unilever@Unilever21 Sep

In an article for @Inc, Shama Hyder shares how Unilever’s creative marketing around the FIFA World Cup 2026™ stopped being a cost centre and instead became key to how the company compounds. Read more: https://t.co/HFml2XSLg2 #UnileverBrands #UnileverNews https://t.co/DQw2tetrN

1K views · 4 likes · 1 reposts · 1 replies Open on X →

Unilever@Unilever18 Sep

Unilever is helping to drive an industry-wide shift from flexible plastic packaging to paper-based alternatives – reports @PackagingEurope – with the commitment to distribute 7.4-13.7 kilotons of paper-based flexible packaging by the end of 2028. #UnileverInnovation https://t.co

1.3K views · 7 likes · 0 reposts · 4 replies Open on X →

Unilever@Unilever17 Sep

Our marketing approach is about big ideas that travel, amplified by creators and their communities. Rani Al Hajji, Chief Growth & Transformation Officer for Personal Care, shares how engagement drives demand in @AdWeek’s Marketing Vanguard podcast Listen: https://t.co/s1bW168Wx1

1.5K views · 5 likes · 0 reposts · 2 replies Open on X →

Unilever@Unilever16 Sep

Can flexible plastic packaging be replaced by paper-based alternatives? Unilever R&D is working to drive the transition as part of the new PaperFlex Consortium, convened by the Ellen MacArthur Foundation and powered by (RE)SET. https://t.co/rI2mbDGnvR #UnileverInnovation https

1.1K views · 4 likes · 0 reposts · 3 replies Open on X →

Unilever@Unilever10 Sep

70% of home care consumers want products that last longer. 45% want non-toxic ingredients. We developed Cif Infinite Clean to meet those demands. Read more: https://t.co/YlAujWRFIL #UnileverInnovation https://t.co/zOYNGOqOAV

1:05

1.8K views · 11 likes · 1 reposts · 9 replies Open on X →

Unilever@Unilever3 Sep

TRESemmé is turning #CurlTok into growth. With new products tested by its creator-led Curl Collective and a social-first Hot Curl Summer campaign starring actor Belmont Cameli, it’s strengthening the brand’s position in the growing curl category. #UnileverBrands https://t.co/2wF 1.6K views · 8 likes · 1 reposts · 0 replies Open on X →

Unilever@Unilever3 Sep

In an interview with Campaign Asia-Pacific, Gaurav Datta, Global VP for Unilever’s Personal Care business, shares how Closeup, Pepsodent, Lux and Lifebuoy delivered commercial outcomes 20-30% above target across Asia. Read more: https://t.co/8bop7Qf8T2 #UnileverBrands https://t 1.1K views · 4 likes · 2 reposts · 1 replies Open on X →

Unilever@Unilever1 Sep

64% of Gen Z consumers avoid brands they see as inauthentic, so Unilever Food Solutions is helping chefs tap into authentic global flavours. @foodanddrinktec covers Knorr Professional’s new Ready-to-Use Mexican sauces, the brand’s most engaged US launch to date. #UnileverBrands 1.4K views · 3 likes · 0 reposts · 2 replies Open on X →

Unilever@Unilever28 Aug

In @TheDrum’s latest Brand Growth Drumbeat interview, Unilever’s Ryu Yokoi discusses why using AI in marketing isn’t just about the ability to react faster. Its true value lies in helping build stronger, more consistent and culturally resonant brands. #UnileverInsights https://t 1.8K views · 4 likes · 1 reposts · 2 replies Open on X →

Unilever@Unilever27 Aug

.@Caterertweets interviews Unilever Food Solutions CEO Nuria Hernández Crespo, who explains how combining chef expertise, social feedback and menu analytics help operators stay ahead of trends. Read more: https://t.co/sKDh47E8vR #UnileverInsights https://t.co/3rns2QQIPq 1.5K views · 6 likes · 1 reposts · 3 replies Open on X →

Aynı büyüklükteki hesaplara karşı

Son 90 güne ait 10 gönderi, 100K–1M takipçi aralığıyla yan yana. hem erişimde hem etkileşimde benzerlerinin altında.

Medyan görüntülenme1 450bu hesap5 983100K–1M için medyan

Erişim, %0.63%bu hesap1.49%100K–1M için medyan

Etkileşim, %0.60%bu hesap0.93%100K–1M için medyan

Ölçüt	Bu hesap	100K–1M için medyan	Oran
Gönderi başına medyan görüntülenme	1 450	5 983	0.24×
Erişim (görüntülenme ÷ takipçi)	0.63%	1.49%	0.42×
Etkileşim oranı	0.60%	0.93%	0.65×

Bu aralıktaki diğer hesaplar → Başka bir hesapla karşılaştır → Bu kıyas değerleri nasıl kuruluyor →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.5K27 Aug

1.8K28 Aug

1.4K1 Sep

1.1K3 Sep

1.6K

1.8K10 Sep

1.1K16 Sep

1.5K17 Sep

1.3K18 Sep

1K21 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.65%27 Aug

0.40%28 Aug

0.42%1 Sep

0.61%3 Sep

0.55%

1.18%10 Sep

0.61%16 Sep

0.47%17 Sep

0.83%18 Sep

0.59%21 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes58.9%56 in total

Reposts7.4%7 in total

Replies28.4%27 in total

Quotes1.1%1 in total

Bookmarks4.2%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.