Unilever

@Unilever · joined 28 Jan 2010

The world’s best-known brands creating Desire at Scale

229 263Followers

2 965Following

14 487Posts total

7.5KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views1 549this account5 821median for 100K–1M

Reach, %0.68%this account2.43%median for 100K–1M

Engagement, %0.55%this account1.43%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	1 549	5 821	0.27×
Reach (views ÷ followers)	0.68%	2.43%	0.28×
Engagement rate	0.55%	1.43%	0.38×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.5K27 Aug

1.8K28 Aug

1.4K1 Sep

1.1K3 Sep

1.6K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.65%27 Aug

0.40%28 Aug

0.42%1 Sep

0.61%3 Sep

0.55%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.43%.

What the audience does

Likes62.5%25 in total

Reposts12.5%5 in total

Replies20.0%8 in total

Quotes2.5%1 in total

Bookmarks2.5%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

TRESemmé is turning #CurlTok into growth. With new products tested by its creator-led Curl Collective and a social-first Hot Curl Summer campaign starring actor Belmont Cameli, it’s strengthening the brand’s position in the growing curl category. #UnileverBrands https://t.co/2wF 1.6K views · 8 likes · 1 reposts · 0 replies 03 Sep 2026 In an interview with Campaign Asia-Pacific, Gaurav Datta, Global VP for Unilever’s Personal Care business, shares how Closeup, Pepsodent, Lux and Lifebuoy delivered commercial outcomes 20-30% above target across Asia. Read more: https://t.co/8bop7Qf8T2 #UnileverBrands https://t 1.1K views · 4 likes · 2 reposts · 1 replies 03 Sep 2026 64% of Gen Z consumers avoid brands they see as inauthentic, so Unilever Food Solutions is helping chefs tap into authentic global flavours. @foodanddrinktec covers Knorr Professional’s new Ready-to-Use Mexican sauces, the brand’s most engaged US launch to date. #UnileverBrands 1.4K views · 3 likes · 0 reposts · 2 replies 01 Sep 2026 In @TheDrum’s latest Brand Growth Drumbeat interview, Unilever’s Ryu Yokoi discusses why using AI in marketing isn’t just about the ability to react faster. Its true value lies in helping build stronger, more consistent and culturally resonant brands. #UnileverInsights https://t 1.8K views · 4 likes · 1 reposts · 2 replies 28 Aug 2026 .@Caterertweets interviews Unilever Food Solutions CEO Nuria Hernández Crespo, who explains how combining chef expertise, social feedback and menu analytics help operators stay ahead of trends. Read more: https://t.co/sKDh47E8vR #UnileverInsights https://t.co/3rns2QQIPq 1.5K views · 6 likes · 1 reposts · 3 replies 27 Aug 2026