Łukasz Bączek

@Lu_Class_ · Poland · joined 01 Jan 2015

@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance

31 509Followers

980Following

29 312Posts total

556.7KViews on collected posts

Neueste Beiträge

Łukasz Bączek@Lu_Class_8 Sep

Turkish Airlines’ new Liverpool shirt sponsorship deal - a geopolitical power play amid Arabian Gulf turbulence. Government-owned carrier aiming to take advantage of the conflict affecting its rivals https://t.co/WUxrMnUclw https://t.co/2zZgR672AH

4.3K views · 40 likes · 2 reposts · 0 replies Open on X →

Łukasz Bączek@Lu_Class_8 Sep

🚨 For two years, Turkish Airlines🇹🇷 sought valuable assets to replace the expired agreement with the UEFA Champions League. The Turkish carrier lost out to Qatar Airways🇶🇦, which agreed to pay approx. €85m annually for UCL partnership status for the upcoming period. https://t.co/

20K views · 68 likes · 10 reposts · 1 replies Open on X →

Łukasz Bączek@Lu_Class_8 Sep

The agreement with the Turkish carrier as the new front-of-shirt sponsor grants it exclusivity within the sector. Signing the agreement with Turkish Airlines results in the automatic termination of the contract with Japan Airlines, valued at approx. £4m per year. https://t.co/ZIr

42.4K views · 146 likes · 18 reposts · 4 replies Open on X →

Łukasz Bączek@Lu_Class_8 Sep

🚨 Manchester United and SumUp today announced a multi-year partnership that will see the leading global fintech company become the club’s Official Sleeve Partner. This is the highest-value sleeve sponsorship deal in Premier League history, exceeding £20 million per year. https://

9.4K views · 153 likes · 20 reposts · 4 replies Open on X →

Łukasz Bączek@Lu_Class_8 Sep

@Lu_Class_ But is the Man Utd deal with Snapdragon not worth £60m a year? 1.7K views · 4 likes · 0 reposts · 1 replies Open on X →

Łukasz Bączek@Lu_Class_8 Sep

2027-28 season. Standard Chartered will remain as a global sponsor. 5.6K views · 20 likes · 1 reposts · 2 replies Open on X →

Łukasz Bączek@Lu_Class_8 Sep

🚨 A record-breaking deal worth £60m a year over five seasons. Liverpool FC has announced Turkish Airlines will become its main club partner from June 1, 2027, with the airline’s branding appearing on the front of men’s, women’s and Academy match shirts from the start of the https

99.3K views · 256 likes · 29 reposts · 8 replies Open on X →

Łukasz Bączek@Lu_Class_22 Aug 2025

@Lu_Class_ Manchester United is so massive wtf 1K views · 11 likes · 0 reposts · 0 replies Open on X →

Łukasz Bączek@Lu_Class_22 Aug 2025

@sportingintel who publishes the Premier League sponsor list every season. I've changed the values of some deals based on my own information, or added new ones, as in the case of Chelsea. 5.8K views · 31 likes · 2 reposts · 2 replies Open on X →

Łukasz Bączek@Lu_Class_22 Aug 2025

Revenue from shirt sponsors has reached over £429m in the 2024/25 season. Additionally, sleeve sponsors have guaranteed clubs a further ~£119m. The graphics are the responsibility of the excellent Nick Harris @sportingintel, 6.1K views · 31 likes · 2 reposts · 1 replies Open on X →

Łukasz Bączek@Lu_Class_22 Aug 2025

🚨Premier League clubs made more than £1bn from their shirts alone last season, taking into account the value of their kit supplier deals, front-of-shirt sponsors and income from sleeve sponsors. Kit manufacturers have committed to providing nearly £492m across twenty agreements.

361.1K views · 815 likes · 140 reposts · 20 replies Open on X →

Im Vergleich zu Konten gleicher Größe

7 Beiträge aus den letzten 90 Tagen, verglichen mit der Größenklasse 10K–100K Follower. wird weit gezeigt, aber nur wenige dieser Zuschauer reagieren.

Medianaufrufe9 400dieses Konto924Median für 10K–100K

Reichweite, %29.83%dieses Konto3.62%Median für 10K–100K

Interaktion, %0.41%dieses Konto1.52%Median für 10K–100K

Kennzahl	Dieses Konto	Median für 10K–100K	Verhältnis
Medianaufrufe pro Beitrag	9 400	924	10.2×
Reichweite (Aufrufe ÷ Follower)	29.83%	3.62%	8.24×
Interaktionsrate	0.41%	1.52%	0.27×

Weitere Konten dieser Größe → Mit einem anderen Konto vergleichen → Wie diese Vergleichswerte entstehen →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

361.1K22 Aug

6.1K

5.8K

99.3K8 Sep

5.6K

1.7K

9.4K

42.4K

20K

4.3K

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.28%22 Aug

0.56%

0.61%

1.08%

0.30%8 Sep

0.41%

0.30%

1.89%

0.41%

0.98%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes73.7%1 575 in total

Reposts10.5%224 in total

Replies2.0%43 in total

Quotes1.5%33 in total

Bookmarks12.2%261 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Neueste Beiträge

Im Vergleich zu Konten gleicher Größe

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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