Łukasz Bączek
@Lu_Class_ · Poland · joined 01 Jan 2015
@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance
31 509Followers
980Following
29 312Posts total
556.7KViews on collected posts
Latest posts
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Turkish Airlines’ new Liverpool shirt sponsorship deal - a geopolitical power play amid Arabian Gulf turbulence. Government-owned carrier aiming to take advantage of the conflict affecting its rivals https://t.co/WUxrMnUclw https://t.co/2zZgR672AH
4.3K views · 40 likes
· 2 reposts · 0 replies
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🚨 For two years, Turkish Airlines🇹🇷 sought valuable assets to replace the expired agreement with the UEFA Champions League. The Turkish carrier lost out to Qatar Airways🇶🇦, which agreed to pay approx. €85m annually for UCL partnership status for the upcoming period. https://t.co/
20K views · 68 likes
· 10 reposts · 1 replies
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The agreement with the Turkish carrier as the new front-of-shirt sponsor grants it exclusivity within the sector. Signing the agreement with Turkish Airlines results in the automatic termination of the contract with Japan Airlines, valued at approx. £4m per year. https://t.co/ZIr
42.4K views · 146 likes
· 18 reposts · 4 replies
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🚨 Manchester United and SumUp today announced a multi-year partnership that will see the leading global fintech company become the club’s Official Sleeve Partner. This is the highest-value sleeve sponsorship deal in Premier League history, exceeding £20 million per year. https://
9.4K views · 153 likes
· 20 reposts · 4 replies
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@Lu_Class_ But is the Man Utd deal with Snapdragon not worth £60m a year?
1.7K views · 4 likes
· 0 reposts · 1 replies
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2027-28 season. Standard Chartered will remain as a global sponsor.
5.6K views · 20 likes
· 1 reposts · 2 replies
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🚨 A record-breaking deal worth £60m a year over five seasons. Liverpool FC has announced Turkish Airlines will become its main club partner from June 1, 2027, with the airline’s branding appearing on the front of men’s, women’s and Academy match shirts from the start of the https
99.3K views · 256 likes
· 29 reposts · 8 replies
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@Lu_Class_ Manchester United is so massive wtf
1K views · 11 likes
· 0 reposts · 0 replies
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@sportingintel who publishes the Premier League sponsor list every season. I've changed the values of some deals based on my own information, or added new ones, as in the case of Chelsea.
5.8K views · 31 likes
· 2 reposts · 2 replies
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Revenue from shirt sponsors has reached over £429m in the 2024/25 season. Additionally, sleeve sponsors have guaranteed clubs a further ~£119m. The graphics are the responsibility of the excellent Nick Harris @sportingintel,
6.1K views · 31 likes
· 2 reposts · 1 replies
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🚨Premier League clubs made more than £1bn from their shirts alone last season, taking into account the value of their kit supplier deals, front-of-shirt sponsors and income from sleeve sponsors. Kit manufacturers have committed to providing nearly £492m across twenty agreements.
361.1K views · 815 likes
· 140 reposts · 20 replies
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Against accounts of the same size
7 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.
Median views9 400this account924median for 10K–100K
Reach, %29.83%this account3.62%median for 10K–100K
Engagement, %0.41%this account1.52%median for 10K–100K
| Metric | This account | Median for 10K–100K | Ratio |
|---|---|---|---|
| Median views per post | 9 400 | 924 | 10.2× |
| Reach (views ÷ followers) | 29.83% | 3.62% | 8.24× |
| Engagement rate | 0.41% | 1.52% | 0.27× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
361.1K22 Aug
6.1K
5.8K
1K
99.3K8 Sep
5.6K
1.7K
9.4K
42.4K
20K
4.3K
Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.28%22 Aug
0.56%
0.61%
1.08%
0.30%8 Sep
0.41%
0.30%
1.89%
0.41%
0.41%
0.98%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes73.7%1 575 in total
Reposts10.5%224 in total
Replies2.0%43 in total
Quotes1.5%33 in total
Bookmarks12.2%261 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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