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Łukasz Bączek

@Lu_Class_ · Poland · joined 01 Jan 2015

@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance

31 509Followers
980Following
29 312Posts total
556.7KViews on collected posts

Derniers posts

Turkish Airlines’ new Liverpool shirt sponsorship deal - a geopolitical power play amid Arabian Gulf turbulence. Government-owned carrier aiming to take advantage of the conflict affecting its rivals https://t.co/WUxrMnUclw https://t.co/2zZgR672AH
4.3K views · 40 likes · 2 reposts · 0 replies Open on X →
🚨 For two years, Turkish Airlines🇹🇷 sought valuable assets to replace the expired agreement with the UEFA Champions League. The Turkish carrier lost out to Qatar Airways🇶🇦, which agreed to pay approx. €85m annually for UCL partnership status for the upcoming period. https://t.co/
20K views · 68 likes · 10 reposts · 1 replies Open on X →
The agreement with the Turkish carrier as the new front-of-shirt sponsor grants it exclusivity within the sector. Signing the agreement with Turkish Airlines results in the automatic termination of the contract with Japan Airlines, valued at approx. £4m per year. https://t.co/ZIr
42.4K views · 146 likes · 18 reposts · 4 replies Open on X →
🚨 Manchester United and SumUp today announced a multi-year partnership that will see the leading global fintech company become the club’s Official Sleeve Partner. This is the highest-value sleeve sponsorship deal in Premier League history, exceeding £20 million per year. https://
9.4K views · 153 likes · 20 reposts · 4 replies Open on X →
@Lu_Class_ But is the Man Utd deal with Snapdragon not worth £60m a year? 1.7K views · 4 likes · 0 reposts · 1 replies Open on X →
2027-28 season. Standard Chartered will remain as a global sponsor. 5.6K views · 20 likes · 1 reposts · 2 replies Open on X →
🚨 A record-breaking deal worth £60m a year over five seasons. Liverpool FC has announced Turkish Airlines will become its main club partner from June 1, 2027, with the airline’s branding appearing on the front of men’s, women’s and Academy match shirts from the start of the https
99.3K views · 256 likes · 29 reposts · 8 replies Open on X →
@Lu_Class_ Manchester United is so massive wtf 1K views · 11 likes · 0 reposts · 0 replies Open on X →
@sportingintel who publishes the Premier League sponsor list every season. I've changed the values of some deals based on my own information, or added new ones, as in the case of Chelsea. 5.8K views · 31 likes · 2 reposts · 2 replies Open on X →
Revenue from shirt sponsors has reached over £429m in the 2024/25 season. Additionally, sleeve sponsors have guaranteed clubs a further ~£119m. The graphics are the responsibility of the excellent Nick Harris @sportingintel, 6.1K views · 31 likes · 2 reposts · 1 replies Open on X →
🚨Premier League clubs made more than £1bn from their shirts alone last season, taking into account the value of their kit supplier deals, front-of-shirt sponsors and income from sleeve sponsors. Kit manufacturers have committed to providing nearly £492m across twenty agreements.
361.1K views · 815 likes · 140 reposts · 20 replies Open on X →

Face aux comptes de taille comparable

7 posts des 90 derniers jours, à côté de la tranche de 10K–100K abonnés. diffusé largement, mais peu de ces spectateurs réagissent.

Vues médianes9 400ce compte924médiane pour 10K–100K
Portée, %29.83%ce compte3.62%médiane pour 10K–100K
Engagement, %0.41%ce compte1.52%médiane pour 10K–100K
IndicateurCe compteMédiane pour 10K–100KRapport
Vues médianes par post9 40092410.2×
Portée (vues ÷ abonnés)29.83%3.62%8.24×
Taux d'engagement0.41%1.52%0.27×

Autres comptes de cette tranche →   Comparer avec un autre compte →   Comment ces repères sont établis →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

361.1K22 Aug
6.1K
5.8K
1K
99.3K8 Sep
5.6K
1.7K
9.4K
42.4K
20K
4.3K

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.28%22 Aug
0.56%
0.61%
1.08%
0.30%8 Sep
0.41%
0.30%
1.89%
0.41%
0.41%
0.98%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes73.7%1 575 in total
Reposts10.5%224 in total
Replies2.0%43 in total
Quotes1.5%33 in total
Bookmarks12.2%261 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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