Max Tani
@maxwelltani · joined 10 Mar 2014
media editor max@semafor.com
59 048Followers
6 039Following
21 134Posts total
35.9MViews on collected posts
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@maxwelltani Original reporting that is interesting, funny, and different. Actually getting out of the office and reporting on something that is not driven by campaigns or PR is a new approach that might just work.
76.9K views · 1.6K likes
· 10 reposts · 4 replies
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@maxwelltani Doesn’t surprise me. I cannot remember the last time I laughed so hard a piece of entirely written media. The clown school line had me almost in tears lmfaooo.
134.5K views · 4.1K likes
· 10 reposts · 18 replies
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@maxwelltani The Globe now has to do an in depth feature on the non-Muslim lesbian who wears a “secular hijab” (one of the peripheral characters in this saga): this is exactly the kind of journalism beyond the scope of small time local news.
56.2K views · 1.2K likes
· 5 reposts · 7 replies
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Per a note to Boston Globe staff today, the lesbian bar story generated 1,000 subscriptions to the paper yesterday. The Globe’s managing editor said it was “by far our best performing story of the year,” and appears to be “on pace to shatter all sorts of Globe records.”
4.7M views · 33.8K likes
· 1.5K reposts · 303 replies
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A lesbian bar in Greenfield eased its stringent mask mandate, a decision that has splintered the queer community in the city and beyond. https://t.co/FuaTxqqjso
29.1M views · 18.1K likes
· 821 reposts · 2K replies
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Pablo Pulitzer vindication. What was up with that ESPN story that called Pablo’s reporting into doubt?
64.3K views · 302 likes
· 27 reposts · 4 replies
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@maxwelltani journalists need to start learning about coordinated influence networks if they're going to report on them. those 'views' are recirculations within a coordinated network to juice numbers for funders. They are neither real, nor organic, nor equivalent to WaPo, NYTime
1.8K views · 49 likes
· 4 reposts · 1 replies
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Riddance AI, which discovered much of the network, is also out with a new incredible interactive report showing how it worked https://t.co/N5j4xrv2v1
8.6K views · 155 likes
· 31 reposts · 1 replies
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I traced the network to a 20-something YouTube growth hacker/bodybuilder running a business called Virelox. In a series of tweets, the founder said he used AI to spin up "ghost creator" accounts on behalf of brands, aiming to go viral on YouTube by gaming the algorithm. https://t
22.2K views · 149 likes
· 34 reposts · 3 replies
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Two people who racked up millions of views as part of the network were actors for hire on Fiverr. The host of the most popular channels, William Reports, was previously a spokesperson for joint cream, and described the YouTube videos he made as "ads." https://t.co/W1eLnyceNt
10.7K views · 146 likes
· 25 reposts · 2 replies
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The network of nearly a dozen channels recycled the same content and followed the exact same formula, repeating phrases, themes, music, and anecdotes (the "ghost creators" repeatedly fixated on the birth of John Catsimatidis and how his businesses were suffering bc of Zohran) htt
16.1K views · 199 likes
· 38 reposts · 2 replies
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I wrote about a guy running a network of secret "ghost creators," paying actors $26 per video to read AI-assisted "anti-Dem" videos on YouTube.
In just a few months, the channels got 45 million views, more than media companies like WaPo, the New Yorker, and, sadly, Semafor. http
310.7K views · 2.4K likes
· 723 reposts · 30 replies
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mrbeast creating a generation of borrowers whose only hope at solvency is to luck into a competition hosted by mrbeast....brilliant https://t.co/SFETvH3GjJ
86.7K views · 1.5K likes
· 185 reposts · 9 replies
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From last night’s @semafor media newsletter: Publishing insiders expect the new mystery novel by MrBeast and James Patterson to be a “historic bomb”
8.3K views · 42 likes
· 5 reposts · 1 replies
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new short form video category where some kind of off-putting guy tells men how to “dress sluttier,” but the advice is just go to suit supply and find shirts and pants that fit https://t.co/Gh7nQ6UdPm
28.6K views · 686 likes
· 12 reposts · 17 replies
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@maxwelltani So basically you pay WSJ to query LLMs for you
2.7K views · 103 likes
· 3 reposts · 1 replies
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@maxwelltani I wonder how all those professional writers around him feel about a statement like this.
5.1K views · 93 likes
· 1 reposts · 0 replies
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@maxwelltani It's fascinating how many people seem to think that because "AI" exists, it should just be accepted everywhere.
6.4K views · 205 likes
· 10 reposts · 3 replies
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In a statement, WSJ opinion editor Paul Gigot defends Druckenmiller's use of AI to write Monday's op ed, saying "AI is a fact of modern life," and "nobody can doubt that his op-ed is his genuine opinion." https://t.co/a7WcJIOkeX
1.1M views · 578 likes
· 122 reposts · 97 replies
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Last week, the FT updated an editorial from a Harvard professor to note that he had used AI to "condense" a longer draft of his column.
Now, the billionaire author of a widely-read WSJ op-ed admitted that he used AI to write his piece in yesterday's paper.
195.4K views · 374 likes
· 79 reposts · 18 replies
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Dibandingkan akun berukuran sama
21 postingan dari 90 hari terakhir, dibandingkan dengan rentang 10K–100K pengikut. tampil ke lebih banyak orang dibanding akun seukurannya.
Median tayangan28 638akun ini924median untuk 10K–100K
Jangkauan, %48.50%akun ini3.62%median untuk 10K–100K
Interaksi, %1.86%akun ini1.52%median untuk 10K–100K
| Metrik | Akun ini | Median untuk 10K–100K | Rasio |
|---|---|---|---|
| Median tayangan per postingan | 28 638 | 924 | 31.0× |
| Jangkauan (tayangan ÷ pengikut) | 48.50% | 3.62% | 13.4× |
| Tingkat interaksi | 1.86% | 1.52% | 1.22× |
Akun lain pada rentang ini → Bandingkan dengan akun lain → Bagaimana tolok ukur ini disusun →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
86.7K1 Sep
310.7K2 Sep
16.1K
10.7K
22.2K
6.9K
8.6K
1.8K
64.3K
29.1M22 Sep
4.7M23 Sep
56.2K
134.5K
76.9K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
1.99%1 Sep
1.04%2 Sep
1.50%
1.61%
0.85%
2.48%
2.20%
3.00%
0.52%
0.08%22 Sep
0.78%23 Sep
2.17%
3.07%
2.12%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes71.7%66 037 in total
Reposts4.0%3 694 in total
Replies2.7%2 522 in total
Quotes4.0%3 725 in total
Bookmarks17.5%16 162 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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