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Max Tani

@maxwelltani · joined 10 Mar 2014

media editor max@semafor.com

58 785Followers
6 035Following
21 099Posts total
1.4MViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views86 711this account3 137median for 10K–100K
Reach, %147.51%this account10.26%median for 10K–100K
Engagement, %0.82%this account1.47%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post86 7113 13727.6×
Reach (views ÷ followers)147.51%10.26%14.4×
Engagement rate0.82%1.47%0.56×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

386.5K31 Aug
28.6K
8.3K1 Sep
517.4K
86.7K
258.8K2 Sep
64.3K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.82%31 Aug
2.51%
0.59%1 Sep
0.47%
1.99%
1.17%2 Sep
0.52%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes77.3%9 751 in total
Reposts10.6%1 336 in total
Replies1.1%139 in total
Quotes1.9%243 in total
Bookmarks9.0%1 139 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Pablo Pulitzer vindication. What was up with that ESPN story that called Pablo’s reporting into doubt? 64.3K views · 302 likes · 27 reposts · 4 replies 02 Sep 2026 I wrote about a guy running a network of secret "ghost creators," paying actors $26 per video to read AI-assisted "anti-Dem" videos on YouTube. In just a few months, the channels got 45 million views, more than media companies like WaPo, the New Yorker, and, sadly, Semafor. http 258.8K views · 2.3K likes · 684 reposts · 30 replies 02 Sep 2026 mrbeast creating a generation of borrowers whose only hope at solvency is to luck into a competition hosted by mrbeast....brilliant https://t.co/SFETvH3GjJ 86.7K views · 1.5K likes · 185 reposts · 9 replies 01 Sep 2026 Wrote about losing my content writing job to AI and then getting hooked on predatory AI-facilitated payday loan apps for @thebafflermag https://t.co/oFQaQ9XifI 517.4K views · 2K likes · 300 reposts · 40 replies 01 Sep 2026 From last night’s @semafor media newsletter: Publishing insiders expect the new mystery novel by MrBeast and James Patterson to be a “historic bomb” 8.3K views · 42 likes · 5 reposts · 1 replies 01 Sep 2026 new short form video category where some kind of off-putting guy tells men how to “dress sluttier,” but the advice is just go to suit supply and find shirts and pants that fit https://t.co/Gh7nQ6UdPm 28.6K views · 686 likes · 12 reposts · 17 replies 31 Aug 2026 News from the publishing industry https://t.co/8X6S5tnccu 386.5K views · 2.9K likes · 123 reposts · 38 replies 31 Aug 2026

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