Blake Lawrence ✓
@Blake_Lawrence · Support 150K+ athletes at · joined 29 Apr 2009
@Opendorse Co-Founder - Helping athletes, athletic departments, and advertisers navigate the multi-billion dollar NIL industry. Follow for insights and doodles.
19 251Followers
6 550Following
20 802Posts total
12.3KViews on collected posts
Ultimi post
Cerchiamo nuovi post…
Your favorite college team is losing recruits for a very specific reason. https://t.co/h8rM1YC1AO
590 views · 2 likes
· 0 reposts · 0 replies
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1:46
In 2021, that became a reality, opening up the floodgates for college athletes to monetize their NIL — and for Opendorse to realize its full potential.
298 views · 1 likes
· 0 reposts · 1 replies
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I share the full Opendorse origin story (including never-before-told tidbits) on The Entrepreneur’s Studio podcast.
Watch here: https://t.co/bUhBAY7nor
Listen here: https://t.co/SnmiRD0uZF
525 views · 0 likes
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At the time, college athletes couldn’t be paid for their name, image, and likeness.
So the only path to a billion-dollar business was building the infrastructure for an industry that didn’t legally exist yet, and finding a way to profit on it.
352 views · 1 likes
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I told investors we need to break the law.
They gave me $5 million. https://t.co/BkzWTvwuZW
3.5K views · 21 likes
· 2 reposts · 1 replies
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0:39
In 2014, I was asked what would turn @Opendorse into a billion-dollar company.
I told them straight up: we’re gonna have to do something illegal.
570 views · 3 likes
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100% of Big Ten, SEC, ACC, Big 12 schools are sourcing ‘above-the-cap’ deals for their football and basketball players.
The best ones have built robust NIL content teams on campus — here’s why. https://t.co/omMzcgtOJM
777 views · 4 likes
· 1 reposts · 0 replies
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0:55
5 Most Followed Alabama Athletes ⬇️ https://t.co/BHmaz9fMvE
1.2K views · 3 likes
· 1 reposts · 0 replies
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1:02
@Blake_Lawrence @opendorse @FastCompany Congratulations @Blake_Lawrence 🤝
98 views · 0 likes
· 0 reposts · 1 replies
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Here is a photo of Adi and me on the day we launched Opendorse in 2012.
It's a reminder of how far we’ve come.
And a reminder to other founders out there...
Real things take time.
Consistency pays off.
Innovation doesn't come easy. https://t.co/44e3YaMTlV
436 views · 3 likes
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Shoutout to the other sports innovators on the list:
@thepwhlofficial
@flosports
@PremierLacrosse
@Fastbreakai
@leagueonevb
@upliftlabs
@BleacherReport
@Go_Rout
@JomboyMedia
@SoftShox
@wavesportsent
@labgolfputters
@boardroom
@RCXsports https://t.co/1FsblHCC4k
464 views · 1 likes
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This recognition belongs to the people who built it with us.
Our team.
Our customers.
Our investors.
Our families.
Our supporters.
And most importantly, the athletes who trust Opendorse to help them manage life-changing opportunities. https://t.co/12lgSNyD8W
24 views · 2 likes
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Building in this category has required constant reinvention.
The industry changed.
The rules changed.
The expectations changed.
You either keep innovating or you get left behind. https://t.co/6gILRDCcVg
20 views · 2 likes
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Since then, the athlete economy has changed faster than almost anyone could have imagined. (Thanks, NIL)
Every year has demanded a new version of Opendorse.
New challenges.
New products.
New ways to help athletes, schools, and partners navigate a market that never sits still. h
116 views · 5 likes
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When Adi and I started Opendorse in 2012, we were just trying to help one athlete.
One step at a time.
One problem at a time.
One innovation at a time. https://t.co/BMdIdpKzuS
171 views · 4 likes
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Opendorse was named to Fast Company’s Most Innovative Companies list for 2026.
Pretty surreal to see our name on a list alongside companies like Google, NVIDIA, Adidas, Nintendo, and Airbnb. https://t.co/qIRajEHPP0
3.2K views · 22 likes
· 2 reposts · 2 replies
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Rispetto ad account della stessa dimensione
8 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. copertura nella norma per la sua dimensione, reazione più debole della media.
Visualizzazioni mediane580questo account924mediana per 10K–100K
Copertura, %3.01%questo account3.62%mediana per 10K–100K
Interazione, %0.61%questo account1.52%mediana per 10K–100K
| Metrica | Questo account | Mediana per 10K–100K | Rapporto |
|---|---|---|---|
| Visualizzazioni mediane per post | 580 | 924 | 0.63× |
| Copertura (visualizzazioni ÷ follower) | 3.01% | 3.62% | 0.83× |
| Tasso di interazione | 0.61% | 1.52% | 0.40× |
Altri account di questa fascia → Confronta con un altro account → Come sono costruiti questi parametri →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
11624 Mar
20
24
464
436
9825 Mar
1.2K20 Jul
77720 Aug
57025 Aug
3.5K
352
525
298
59011 Sep
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
5.17%24 Mar
15.00%
12.50%
0.43%
0.69%
1.02%25 Mar
0.33%20 Jul
0.64%20 Aug
0.70%25 Aug
0.69%
0.57%
0.00%
0.67%
0.34%11 Sep
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes76.3%74 in total
Reposts6.2%6 in total
Replies12.4%12 in total
Bookmarks5.2%5 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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