Nir Eyal @nireyal · 29 Aug 2026
Every time you switch tasks, you pay a tax. It's called attention residue. Sophie Leroy at the University of Washington coined the term in 2009 after showing that part of your mind stays stuck on the previous task even after you've moved on to the next one. You're answering an https://t.co/xdaUJq3yAX
4 409Views
86Likes
27Reposts
11Replies
2Quotes
71Bookmarks
Is that a lot?
1.71×vs this author's median2 577 views is typical
80Percentile for this authorof 5 recent posts
0.20×vs 100K–1M median22 159 views is typical
4.28%Reachviews ÷ followers
2.86%Engagement rateof viewers reacted