Nir Eyal ✓

@nireyal · Get BEYOND BELIEF ➔ · joined 07 Mar 2008

NYT bestselling author of Beyond Belief, Indistractable, Hooked | Former Stanford Lecturer helping you make sense of the science of behavior 🧠

103 121Followers

348Following

65 019Posts total

14.8KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views2 577this account22 159median for 100K–1M

Reach, %2.50%this account6.71%median for 100K–1M

Engagement, %1.91%this account1.18%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	2 577	22 159	0.12×
Reach (views ÷ followers)	2.50%	6.71%	0.37×
Engagement rate	1.91%	1.18%	1.63×

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Latest posts

Everyone sells. Even if you're not in sales. The engineer selling a technical approach to the team lead. The parent selling broccoli to a five-year-old. The founder selling a vision to the first hire who could have taken a safer job. Selling isn't a job title. It's what you do 2.4K views · 48 likes · 5 reposts · 4 replies 02 Sep 2026 Most advice about changing behavior gets it backwards. We're told: set the goal, muster the willpower, push through. When it fails, we blame ourselves — not enough grit, not enough discipline, not enough want. But after years of studying behavioral design, five things keep http 3.2K views · 46 likes · 9 reposts · 7 replies 01 Sep 2026 You don't have to earn your rest. Somewhere along the way, we started treating rest like a reward — something you unlock after enough output. Enough emails answered. Enough boxes ticked. Enough proof that you deserve to stop. But rest isn't a prize for productivity. It's a http 2.6K views · 20 likes · 4 reposts · 7 replies 30 Aug 2026 Every time you switch tasks, you pay a tax. It's called attention residue. Sophie Leroy at the University of Washington coined the term in 2009 after showing that part of your mind stays stuck on the previous task even after you've moved on to the next one. You're answering an 4.4K views · 86 likes · 27 reposts · 11 replies 29 Aug 2026 Helplessness and hope aren't opposites of circumstance. They're beliefs about it. Two people can face the same setback. One sees a door closing forever. The other sees a problem to solve. Same event, different belief — and the belief is what shapes the next move. This matters h 2.3K views · 11 likes · 3 reposts · 4 replies 27 Aug 2026

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