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Mickey from Arcadia @mickeyhardy · 02 Sep 2026

just spoke with a major political campaign planning to spend $40–50M on “new media” this election cycle. tiktok, IG, youtube, clipping, themepages etc. their reasoning was simple: traditional ads have diminishing returns. creators have trust. political campaigns are usually
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1.17×vs this author's median12 594 views is typical
64Percentile for this authorof 11 recent posts
3.44×vs 100K–1M median4 294 views is typical
5.38%Reachviews ÷ followers
2.29%Engagement rateof viewers reacted

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