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Mickey from Arcadia ✓

@mickeyhardy · Links + Newsletter 👉🏻 · joined 22 Nov 2021

| CEO @arcadiagtm | $500M generated via creator marketing | Investor @ Discord, Databricks, Epic, Anduril | Owner of @introductioncom | Ai enthusiast |

282 217Followers
6 033Following
31 024Posts total
682.5KViews on collected posts

Latest posts

We had an iGaming client spending $1M to $2M a month on Meta ads. They were averaging around a $250 CPA. On paper, it looked efficient. The problem was the quality of the customer. Most would deposit $10, wager less than $100, and disappear. Then they started deploying that 12.6K views · 148 likes · 37 reposts · 58 replies Open on X →
What part of the cycle is it when a company spends a few hundred million extra to make a meme? 14.4K views · 180 likes · 40 reposts · 73 replies Open on X →
hack: use x more. I built one of the largest influencer marketing firms for tech, ai, and crypto purely from twitter (or x lol). 99% of my clients came from X. 99% of my hires came from X. 99% of influencers I met on X. The value of personal brand is rapidly accelerating. 15.2K views · 258 likes · 51 reposts · 99 replies Open on X →
just spoke with a major political campaign planning to spend $40–50M on “new media” this election cycle. tiktok, IG, youtube, clipping, themepages etc. their reasoning was simple: traditional ads have diminishing returns. creators have trust. political campaigns are usually 14.8K views · 227 likes · 38 reposts · 72 replies Open on X →
https://t.co/nntbMSdWYY 278 views · 0 likes · 0 reposts · 0 replies Open on X →
@mickeyhardy That’s W 61 views · 0 likes · 0 reposts · 0 replies Open on X →
@mickeyhardy CRUSHING it! 🔥 1.2K views · 63 likes · 2 reposts · 32 replies Open on X →
@mickeyhardy this is hugeee bro so proud of you guys 55 views · 0 likes · 0 reposts · 0 replies Open on X →
breaking: how i dropped out of college and scaled the #93 fastest growing company in america and #3 in marketing. my story on working with the largest companies in the world and why now is the most important moment in the history of media. + how to win. https://t.co/0SdtsKCk3K 487.6K views · 1.4K likes · 139 reposts · 270 replies Open on X →
Arcadia was officially ranked the 93rd fastest growing private company in America, a milestone that is difficult to put into words. Four years ago, Arcadia started with a simple belief: we were entering one of the largest transformations in the history of media. Trust, attention 8.5K views · 91 likes · 1 reposts · 8 replies Open on X →
@mickeyhardy https://t.co/4HDsBP9UuP
GIF
294 views · 5 likes · 1 reposts · 0 replies Open on X →
@mickeyhardy Alix and the team are next level, love seeing this energy 38 views · 1 likes · 0 reposts · 1 replies Open on X →
@mickeyhardy Looking forward ser! 73 views · 1 likes · 0 reposts · 1 replies Open on X →
Stoked for this to drop! Very rarely do this, but the Aptos team operates with extreme conceptual maturity. Especially Alix, who is an intellectual rockstar! Soon. 🕺 23.5K views · 134 likes · 5 reposts · 99 replies Open on X →
An unfiltered conversation on founder mistakes, marketing myths, and what actually compounds in Web3. What @Web3Arcadia's Founder & CEO, @mickeyhardy, sees over and over again alongside Aptos Foundation's @aptAlix. https://t.co/iv7Q9bXLEx
1:07
103.8K views · 257 likes · 23 reposts · 31 replies Open on X →

Against accounts of the same size

10 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views10 553this account5 983median for 100K–1M
Reach, %3.74%this account1.49%median for 100K–1M
Engagement, %1.56%this account0.93%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post10 5535 9831.76×
Reach (views ÷ followers)3.74%1.49%2.51×
Engagement rate1.56%0.93%1.68×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

23.5K2 Feb
73
38
2943 Feb
8.5K24 Aug
487.6K
55
1.2K
61
27830 Aug
14.8K2 Sep
15.2K4 Sep
14.4K
12.6K5 Sep

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.02%2 Feb
2.74%
5.26%
2.04%3 Feb
1.17%24 Aug
0.37%
0.00%
8.01%
0.00%
0.00%30 Aug
2.29%2 Sep
2.72%4 Sep
2.03%
1.95%5 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes56.3%2 734 in total
Reposts6.9%337 in total
Replies15.3%744 in total
Quotes1.3%65 in total
Bookmarks20.1%974 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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