Peter Kafka @pkafka · 02 Sep 2026
Some of you may be unaware that there was a stupid influencer-made golf club ad that Went Viral For The Wrong Reasons and this is the outcome:
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Is that a lot?
1.02×vs this author's median11 854 views is typical
50Percentile for this authorof 6 recent posts
4.40×vs 10K–100K median2 747 views is typical
13.62%Reachviews ÷ followers
0.23%Engagement rateof viewers reacted