Peter Kafka ✓

@pkafka · nyc · joined 23 Dec 2006

Chief correspondent at Business Insider. Host of Channels pod, every Weds. https://t.co/eSOFgN7NrW Monkey via @andybyday. “Someone I like reluctantly.”

88 779Followers

1 189Following

71 846Posts total

241.2KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views11 854this account2 747median for 10K–100K

Reach, %13.35%this account8.35%median for 10K–100K

Engagement, %0.21%this account1.45%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	11 854	2 747	4.32×
Reach (views ÷ followers)	13.35%	8.35%	1.60×
Engagement rate	0.21%	1.45%	0.15×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

80.3K10 Sep

11.6K2 Sep

104.2K

2.7K

21.6K

12.1K

8.7K3 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.35%10 Sep

0.44%2 Sep

0.43%

0.07%

0.16%

0.23%

0.20%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.45%.

What the audience does

Likes81.1%718 in total

Reposts8.9%79 in total

Replies5.5%49 in total

Quotes1.7%15 in total

Bookmarks2.7%24 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

The federal government spent years talking about regulating Big Tech and did nothing except file lawsuits - and those have all been failures. Still a couple last gasps left (Amazon and Apple suits) but I wouldn't hold your breath. https://t.co/v0Jr3JJG9Y 8.7K views · 12 likes · 3 reposts · 1 replies 03 Sep 2026 Some of you may be unaware that there was a stupid influencer-made golf club ad that Went Viral For The Wrong Reasons and this is the outcome: 12.1K views · 24 likes · 1 reposts · 3 replies 02 Sep 2026 SCOOP: Good Good's ad fallout continues, with CEO and prez now out. Memo: https://t.co/XBpDtfL1i8 21.6K views · 23 likes · 8 reposts · 0 replies 02 Sep 2026 Silver-tongued Scott Bessent has some pointers. 2.7K views · 1 likes · 0 reposts · 1 replies 02 Sep 2026 *BESSENT: I WOULD GIVE AI INDUSTRY A D- ON THEIR COMMUNICATION well it was written by AI... 104.2K views · 391 likes · 28 reposts · 19 replies 02 Sep 2026 "The decision ensures that Google’s power over the internet will be largely unchanged as it moves to dominate a technological era defined by artificial intelligence" 11.6K views · 30 likes · 19 reposts · 2 replies 02 Sep 2026 Professional news: I have two jobs! Very excited to start chatting again. Sara has the backstory below. You can get tomorrow’s show - an interview with the New Yorker’s David Remnick - and every one after that, for free, by heading here https://t.co/wbUHQ8T4XP 80.3K views · 237 likes · 20 reposts · 23 replies 10 Sep 2024