Mickey from Arcadia @mickeyhardy · 05 Sep 2026
We had an iGaming client spending $1M to $2M a month on Meta ads. They were averaging around a $250 CPA. On paper, it looked efficient. The problem was the quality of the customer. Most would deposit $10, wager less than $100, and disappear. Then they started deploying that
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Is that a lot?
1.00×vs this author's median12 594 views is typical
46Percentile for this authorof 11 recent posts
2.93×vs 100K–1M median4 294 views is typical
4.59%Reachviews ÷ followers
1.95%Engagement rateof viewers reacted