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Rand Fishkin (follow @randderuiter on Threads)

@randfish · Seattle, WA · joined 02 Jun 2007

Co-founder https://t.co/UdbZdchqS5, https://t.co/p1vp6dBZkE & https://t.co/hWzhpB4ku1. I help people do better marketing.

466 726Followers
117Following
70 305Posts total
34.1KViews on collected posts

Последние посты

NEW in @sparktorohq -- visitation by category, which means you can: - see which categories of sites your audience visits most & least - drill down into subcategories - compare their usage to the avg (US, UK, or Canada) - and just look at that sexy visual @caseyhen built🤩 http
3:54
7.1K views · 37 likes · 3 reposts · 14 replies Open on X →
1) Connect @sparktoro to @claudeai 2) Run report analyzing the audience for an upcoming webinar 3) Get a great list of potential co-hosts... well, except for one weird option 🫠 https://t.co/vOwvfIcVvA
4.9K views · 13 likes · 0 reposts · 6 replies Open on X →
@randfish The one I would move up the list is the research a brand already owns. Support tickets and replies to their own emails have told me more about where buyers actually spend time than any panel, and it costs an afternoon of reading. 16 views · 0 likes · 0 reposts · 0 replies Open on X →
@randfish Insane, this AI feels absolutely crazy. Skynet is coming. Literally magic. 29 views · 0 likes · 0 reposts · 0 replies Open on X →
@randfish Better be prepared in those scenarios 78 views · 0 likes · 0 reposts · 0 replies Open on X →
Before you invest in a channel, be like Tracy. Do a little audience research. It's such an easy way to avoid wasting budget and effort. https://t.co/pCsjbbx8Fc
11.2K views · 44 likes · 4 reposts · 7 replies Open on X →
@randfish @sparktoro The part I keep coming back to here is the source: cancellation surveys are the only place customers say the real reason, and most teams never read past the churn number. Shipping off two comments there is a better signal than a roadmap vote. 28 views · 0 likes · 0 reposts · 0 replies Open on X →
Here's a side by side of muted (left) and original (right). I personally like the original (the screenshots really pop), but I'm glad Casey built this for folks who want something a little more plain and corporate-friendly. https://t.co/OFov0y9NVa
1.2K views · 5 likes · 0 reposts · 1 replies Open on X →
NEW FEATURE in @sparktoro: muted color palette My cofounder noticed a couple interesting comments in our cancellation survey, and built this in response 👇 https://t.co/tqTnkXZQJB
1:20
9.6K views · 15 likes · 0 reposts · 6 replies Open on X →
Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy. 0 views · 8K likes · 4K reposts · 500 replies Open on X →

На фоне аккаунтов своего размера

9 постов за последние 90 дней рядом с диапазоном 100K–1M подписчиков. ниже своих по обоим показателям — и по охвату, и по отклику.

Медианные просмотры1 161этот аккаунт6 070медиана для 100K–1M
Охват, %0.25%этот аккаунт1.60%медиана для 100K–1M
Вовлечённость, %0.22%этот аккаунт0.97%медиана для 100K–1M
ПоказательЭтот аккаунтМедиана для 100K–1MОтношение
Медианные просмотры на пост1 1616 0700.19×
Охват (просмотры ÷ подписчики)0.25%1.60%0.16×
Вовлечённость0.22%0.97%0.22×

Другие в этом диапазоне →   Сравнить с другим аккаунтом →   Как считаются эти ориентиры →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

9.6K28 Aug
1.2K
28
11.2K31 Aug
78
291 Sep
163 Sep
4.9K9 Sep
7.1K14 Sep

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.22%28 Aug
0.52%
0.00%
0.52%31 Aug
0.00%
0.00%1 Sep
0.00%3 Sep
0.41%9 Sep
0.77%14 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.97%.

What the audience does

Likes57.0%114 in total
Reposts3.5%7 in total
Replies17.0%34 in total
Quotes2.5%5 in total
Bookmarks20.0%40 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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