Rand Fishkin (follow @randderuiter on Threads) ✓

@randfish · Seattle, WA · joined 02 Jun 2007

Co-founder https://t.co/UdbZdchqS5, https://t.co/p1vp6dBZkE & https://t.co/hWzhpB4ku1. I help people do better marketing.

466 726Followers

117Following

70 305Posts total

34.1KViews on collected posts

Latest posts

Rand Fishkin (follow @randderuiter on Threads) ✓@randfish14 Sep

NEW in @sparktorohq -- visitation by category, which means you can: - see which categories of sites your audience visits most & least - drill down into subcategories - compare their usage to the avg (US, UK, or Canada) - and just look at that sexy visual @caseyhen built🤩 http

3:54

7.1K views · 37 likes · 3 reposts · 14 replies Open on X →

Rand Fishkin (follow @randderuiter on Threads) ✓@randfish9 Sep

1) Connect @sparktoro to @claudeai 2) Run report analyzing the audience for an upcoming webinar 3) Get a great list of potential co-hosts... well, except for one weird option 🫠 https://t.co/vOwvfIcVvA

4.9K views · 13 likes · 0 reposts · 6 replies Open on X →

Rand Fishkin (follow @randderuiter on Threads) ✓@randfish3 Sep

@randfish The one I would move up the list is the research a brand already owns. Support tickets and replies to their own emails have told me more about where buyers actually spend time than any panel, and it costs an afternoon of reading. 16 views · 0 likes · 0 reposts · 0 replies Open on X →

Rand Fishkin (follow @randderuiter on Threads) ✓@randfish1 Sep

@randfish Insane, this AI feels absolutely crazy. Skynet is coming. Literally magic. 29 views · 0 likes · 0 reposts · 0 replies Open on X →

Rand Fishkin (follow @randderuiter on Threads) ✓@randfish31 Aug

@randfish Better be prepared in those scenarios 78 views · 0 likes · 0 reposts · 0 replies Open on X →

Rand Fishkin (follow @randderuiter on Threads) ✓@randfish31 Aug

Before you invest in a channel, be like Tracy. Do a little audience research. It's such an easy way to avoid wasting budget and effort. https://t.co/pCsjbbx8Fc

11.2K views · 44 likes · 4 reposts · 7 replies Open on X →

Rand Fishkin (follow @randderuiter on Threads) ✓@randfish28 Aug

@randfish @sparktoro The part I keep coming back to here is the source: cancellation surveys are the only place customers say the real reason, and most teams never read past the churn number. Shipping off two comments there is a better signal than a roadmap vote. 28 views · 0 likes · 0 reposts · 0 replies Open on X →

Rand Fishkin (follow @randderuiter on Threads) ✓@randfish28 Aug

Here's a side by side of muted (left) and original (right). I personally like the original (the screenshots really pop), but I'm glad Casey built this for folks who want something a little more plain and corporate-friendly. https://t.co/OFov0y9NVa

1.2K views · 5 likes · 0 reposts · 1 replies Open on X →

Rand Fishkin (follow @randderuiter on Threads) ✓@randfish28 Aug

NEW FEATURE in @sparktoro: muted color palette My cofounder noticed a couple interesting comments in our cancellation survey, and built this in response 👇 https://t.co/tqTnkXZQJB

1:20

9.6K views · 15 likes · 0 reposts · 6 replies Open on X →

Rand Fishkin (follow @randderuiter on Threads) ✓@randfish4 Feb 2015

Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy. 0 views · 8K likes · 4K reposts · 500 replies Open on X →

Against accounts of the same size

9 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views1 161this account6 092median for 100K–1M

Reach, %0.25%this account1.61%median for 100K–1M

Engagement, %0.22%this account0.98%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	1 161	6 092	0.19×
Reach (views ÷ followers)	0.25%	1.61%	0.15×
Engagement rate	0.22%	0.98%	0.22×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

9.6K28 Aug

1.2K

11.2K31 Aug

291 Sep

163 Sep

4.9K9 Sep

7.1K14 Sep

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.22%28 Aug

0.52%

0.00%

0.52%31 Aug

0.00%

0.00%1 Sep

0.00%3 Sep

0.41%9 Sep

0.77%14 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.98%.

What the audience does

Likes57.0%114 in total

Reposts3.5%7 in total

Replies17.0%34 in total

Quotes2.5%5 in total

Bookmarks20.0%40 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

Similar accounts