Brad Stulberg ✓

@BStulberg · joined 27 Aug 2011

Author of many books. The Way of Excellence is a New York Times and USA Today Bestseller. Get your copy now ⬇️

98 541Followers

505Following

35 526Posts total

86.6KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views9 699this account3 259median for 10K–100K

Reach, %9.84%this account10.24%median for 10K–100K

Engagement, %0.85%this account1.40%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	9 699	3 259	2.98×
Reach (views ÷ followers)	9.84%	10.24%	0.96×
Engagement rate	0.85%	1.40%	0.61×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

45.6K27 Jan

118

368

2.1K29 Jan

3.4K26 Aug

4.8K28 Aug

15.6K31 Aug

14.5K1 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.53%27 Jan

2.54%

1.09%

0.33%29 Jan

0.65%26 Aug

0.72%28 Aug

1.48%31 Aug

0.98%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes60.2%562 in total

Reposts6.3%59 in total

Replies5.1%48 in total

Quotes1.7%16 in total

Bookmarks26.7%249 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

A central idea in my new book is that when you over-optimize and try to control everything you make yourself fragile and the optimization movement has created a ton of fragility which is very different than excellence. https://t.co/QMMhSCRaNL 14.5K views · 125 likes · 5 reposts · 11 replies 01 Sep 2026 Caring is cool. Nonchalance is a cop out. You don’t get unlimited chances. Get over your fear of failure. Pour your heart and soul into what you do. Try hard. Give a damn. Roger Federer was just inducted into the tennis hall of fame. He embodies a central idea in The Way of http 15.6K views · 195 likes · 24 reposts · 4 replies 31 Aug 2026 Youth sports can be great if you do them right. But it's harder than ever. On the viral pay-to-play childhood piece, along with some guidelines to protect yourself, your kids, and your community—a must-read if you’re a parent or coach: https://t.co/27LhmuBxwz 4.8K views · 26 likes · 3 reposts · 6 replies 28 Aug 2026 What an incredible life. Rest easy, Dolly. https://t.co/dEIW7Kfjy2 3.4K views · 20 likes · 2 reposts · 0 replies 26 Aug 2026 @BStulberg Met my delivery driver at the door. Can’t wait to read. https://t.co/fSiiar60k6 2.1K views · 6 likes · 1 reposts · 0 replies 29 Jan 2026 @BStulberg Congratulations man!! 368 views · 3 likes · 0 reposts · 1 replies 27 Jan 2026 @BStulberg Congratulations. Looking forward to reading it along with Unhinged Habits by @itscoachgoodman 118 views · 3 likes · 0 reposts · 0 replies 27 Jan 2026 My new book The Way of Excellence is out now. You can buy it here: https://t.co/UAdoKIABpE Writing it changed my life. I hope reading it does the same for you. https://t.co/qMTqAugC5y 45.6K views · 184 likes · 24 reposts · 26 replies 27 Jan 2026