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Benefit Cosmetics US

@BenefitBeauty · San Francisco, CA · joined 18 Dec 2008

🏆 #1 Brow Brand Worldwide 💋 Known for Benetint, BADgal BANG! & The POREfessional 🎉 NEW POREfessional Foundation out now!

959 053Followers
1 946Following
78 289Posts total
232.5KViews on collected posts

Against accounts of the same size

1 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers of the same size.

Median views3this account19 302median for 100K–1M
Reach, %0.00%this account6.12%median for 100K–1M
Engagement, %0.00%this account1.16%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post319 3020.00×
Reach (views ÷ followers)0.00%6.12%0.00×
Engagement rate0.00%1.16%0.00×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

213.8K18 Dec
32724 Jul
348
40325 Jul
2.6K22 May
2K29 May
3.8K31 May
4.1K2 Jun
5K4 Jun
323 Jul

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.05%18 Dec
8.56%24 Jul
9.77%
10.42%25 Jul
0.83%22 May
0.54%29 May
1.71%31 May
0.53%2 Jun
3.04%4 Jun
0.00%23 Jul

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.16%.

What the audience does

Likes37.0%183 in total
Reposts49.2%243 in total
Replies12.1%60 in total
Quotes0.2%1 in total
Bookmarks1.4%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@BenefitBeauty hiii 3 views · 0 likes · 0 reposts · 0 replies 23 Jul 2026 The longer it lasts the better 😉 Glide & play with 3 NEW BADgal Hypeliners: Pitch Black, Midnight Brown, Rowdy Teal. 5K views · 8 likes · 138 reposts · 5 replies 04 Jun 2026 Secret's out! 🤫 NEW BADgal shades just pulled up at @ultabeauty 🧡 4.1K views · 10 likes · 11 reposts · 1 replies 02 Jun 2026 Who's ready for BADgal Summer?! ❤️‍🔥☀️ Meet your BADgal favorites in 6 hot new shades: 💜 BADgal BANG! Mascara in Electric Purple 🩵 BADgal Bounce Mascara in Pump'd Up Teal 🤎 BADgal Bounce Mascara in Pump'd Up Brown 🖤 BADgal Hypeliner in Pitch Black 🤎 BADgal Hypeliner in 3.8K views · 7 likes · 55 reposts · 3 replies 31 May 2026 Since you want to know so BAD... BADgal Summer out on 5/31! ❤️‍🔥 2K views · 5 likes · 5 reposts · 1 replies 29 May 2026 Love at first glaze with NEW Dream Sheen Brow Glaze 🍩✨ 2.6K views · 10 likes · 12 reposts · 0 replies 22 May 2026 @BenefitBeauty @ultabeauty You just ruined your business. I doubt trans men won't be buying enough to keep your disgusting business going 403 views · 38 likes · 1 reposts · 3 replies 25 Jul 2025 @BenefitBeauty @ultabeauty Keep men out of female places! Celebrate women not mentally disturbed men!! 348 views · 33 likes · 1 reposts · 0 replies 24 Jul 2025 @BenefitBeauty @ultabeauty DISGUSTING WOKE COMPANY 327 views · 28 likes · 0 reposts · 0 replies 24 Jul 2025 Meet the minis 🤏⁠ Our bestselling products that fit in your pocket, travel bag, or purse for glamming anywhere and everywhere you go! 😉⁠ ⁠ Shop 3 for $30 minis until 12/28 at @ultabeauty 💕⁠ ⁠ #benefitcosmetics⁠ ⁠ https://t.co/jqk4eT6wXQ 213.8K views · 44 likes · 20 reposts · 47 replies 18 Dec 2024

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