Brad Stone ✓

@BradStone · San Francisco · joined 12 Aug 2008

Editor, Bloomberg Businessweek. Author of the books Amazon Unbound, The Upstarts, and The Everything Store. Retweets are usually mistaken clicks.

82 733Followers

4 321Following

4 992Posts total

612.6KViews on collected posts

Against accounts of the same size

9 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views11 778this account1 266median for 10K–100K

Reach, %14.24%this account3.99%median for 10K–100K

Engagement, %0.11%this account1.98%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	11 778	1 266	9.30×
Reach (views ÷ followers)	14.24%	3.99%	3.57×
Engagement rate	0.11%	1.98%	0.06×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

127.7K25 Jun

3.2K

3.6K

3.2K

1.5K

1.1K29 Jul

334.3K4 Aug

11.8K

6.2K5 Aug

5.3K

56.5K31 Aug

18.1K

38.4K1 Sep

1.8K

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.42%25 Jun

1.01%

1.16%

1.50%

1.23%

0.45%29 Jul

0.15%4 Aug

0.14%

0.11%5 Aug

0.08%

0.03%31 Aug

0.09%

0.11%1 Sep

0.57%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.98%.

What the audience does

Likes56.8%970 in total

Reposts14.0%239 in total

Replies2.8%47 in total

Quotes2.2%38 in total

Bookmarks24.2%413 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Please join us and bring your questions for the fearless @emilychangtv. Live on https://t.co/P64FynieoE at 1pm ET. 1.8K views · 10 likes · 0 reposts · 0 replies 01 Sep 2026 TODAY: Bloomberg’s @emilychangtv interviews some of the most influential names in tech, business and culture for her series, The Circuit. Bring your questions and join her in an interactive Live Q&A conversation with @BradStone at 1 p.m. EDT. Livestream: https://t.co/2qDeH4X 38.4K views · 25 likes · 7 reposts · 8 replies 01 Sep 2026 Please join me live on Tuesday September 1 as I grill @emilychangtv about the latest, extraordinary season of her show, The Circuit, and her interviews with @DarioAmodei, @drfeifei, Jennifer Doudna, Karlie Kloss, @ReeseW and many others. Bring your questions! 18.1K views · 14 likes · 2 reposts · 1 replies 31 Aug 2026 SAVE THE DATE: Bloomberg’s @emilychangtv interviews some of the most influential names in tech, business and culture for her series, The Circuit. Bring your questions and join her in a Live Q&A conversation with @BradStone on Sept. 1. Livestream: https://t.co/2qDeH4XDy3 https 56.5K views · 10 likes · 0 reposts · 3 replies 31 Aug 2026 @BradStone @livcarville @BW Every platform has done this. Platforms create, then monetise harm. Engagement knows no bounds. 5.3K views · 4 likes · 0 reposts · 0 replies 05 Aug 2026 @BradStone @livcarville @BW Safety features shouldn't be treated like growth experiments. If a tool is designed to reduce serious harm, withholding it should require an extraordinarily high bar not just a product decision. 6.2K views · 7 likes · 0 reposts · 0 replies 05 Aug 2026 @BradStone @markgurman @livcarville @BW Why does it looks like Matt Damon? 11.8K views · 14 likes · 0 reposts · 2 replies 04 Aug 2026 A confidential internal document shows TikTok withheld a safety feature from millions of users — including a teenager who died by suicide. @livcarville in @BW https://t.co/47kHh5hQbV 334.3K views · 404 likes · 76 reposts · 5 replies 04 Aug 2026 Concrete makes up about half of all human-made material on Earth, and demand is still growing — even as it’s increasingly used to defend against climate impacts caused by its own production Gift link to an extraordinary investigation by @tedcfishman.com, via @BW: 1.1K views · 2 likes · 2 reposts · 1 replies 29 Jul 2026 @BradStone LVMH: THE HOUSE OF ARNAULT "Arnault believed that luxury brands could be larger than anyone at the time imagined. He also understood that this was a business of selling not just physical things—monogrammed trunks, gold pendants, alligator-skin purses—but names and log 1.5K views · 14 likes · 2 reposts · 1 replies 25 Jun 2024 Arnault talked about succession, the takeover of Tiffany, expansion in China, and whether its real estate investments give LVMH an unfair advantage. We also learned that he owns a small stake in rival Richemont, the owner of Cartier. Translation: he's still empire-building. 3.2K views · 42 likes · 4 reposts · 2 replies 25 Jun 2024 Last month, on something of a crusade, I wrote Arnault a letter telling him I was visiting Paris for @VivaTech to hear him speak. I guess he appreciated the hustle, because he welcomed Bloomberg Paris reporter @arascouet and I to his office at LVMH headquarters. There, with three 3.6K views · 39 likes · 1 reposts · 2 replies 25 Jun 2024 When I took over as editor of @BW earlier this year with plans to make it a monthly magazine, I immediately knew I wanted to put Arnault on our first cover. He’s an icon of business who should be on the history shelf with Jobs, Gates, Bezos etc. But he’s not very well understood. 3.2K views · 25 likes · 2 reposts · 4 replies 25 Jun 2024 NEW: In the July issue of Bloomberg Businessweek, Bernard Arnault, one of the wealthiest people alive, explains how he built LVMH into the largest luxury conglomerate in the world. (thread: 1/4) https://t.co/g6ZY7b6xNq https://t.co/KDvKmtR70d 127.7K views · 360 likes · 143 reposts · 18 replies 25 Jun 2024