Chartered Institute of Public Relations

@CIPR_Global · joined 06 Mar 2009

The CIPR’s State of the Profession 2024 report is here. Get insights into salaries, the challenges facing PR, adoption of AI, and other industry trends.

43 827Followers

4 676Following

35 196Posts total

12.2KViews on collected posts

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8289 Nov

69310 Nov

83411 Nov

81821 Nov

8.7K25 Nov

275

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.97%9 Nov

0.29%10 Nov

1.20%11 Nov

0.61%21 Nov

0.39%25 Nov

1.82%

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes47.8%33 in total

Reposts37.7%26 in total

Replies4.3%3 in total

Quotes2.9%2 in total

Bookmarks7.2%5 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@CIPR_Global I have read the statement but it would be helpful to understand this in more detail. How much less engagement is less? There are multiple alternative channels- so why the one chosen rather than several ? And why close down Twitter entirely ? 💈 275 views · 4 likes · 0 reposts · 1 replies 25 Nov 2024 · Open on X →

The CIPR will cease proactively posting on X due to concerns over the platform's governance, declining engagement, and the proliferation of misinformation. Our accounts will remain accessible for members to access historical content. Find out more: https://t.co/1YfAaAJnNH htt 8.7K views · 18 likes · 12 reposts · 2 replies 25 Nov 2024 · Open on X →

Putting the principles of behavioural science into practice as @herdmeister discusses - and demonstrates - how behavioural science can help PR professionals. #CIPRConf24 https://t.co/ObGLAc7jPt 818 views · 3 likes · 2 reposts · 0 replies 21 Nov 2024 · Open on X →

Join the CIPR and @Cision for this exclusive webinar that delves into the future of media relations and the essential skills PR professionals will need to thrive. This session will cover key topics including: ➡️ AI integration in media relations ➡️ Digital storytelling https:// 834 views · 4 likes · 6 reposts · 0 replies 11 Nov 2024 · Open on X →

As more communications professionals find themselves navigating the political landscape, our expert panel will delve into the crucial topic of trust in politics. The panellists will provide insight into the ongoing debate around improving transparency and ethical standards in ht 693 views · 1 likes · 1 reposts · 0 replies 10 Nov 2024 · Open on X →

With recent changes in UK leadership, the budget announcement, and shifting political dynamics, it’s more critical than ever for communications professionals to grasp the UK's layered government structure. At our 2024 Annual Conference, an expert panel of speakers will provide 828 views · 3 likes · 5 reposts · 0 replies 09 Nov 2024 · Open on X →

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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