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Competition & Markets Authority

@CMAgovUK · London · joined 19 Mar 2013

We promote competition and protect consumers with a clear end goal - economic growth and household prosperity.

21 646Followers
938Following
6 423Posts total
13.3KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views1 394this account2 896median for 10K–100K
Reach, %6.44%this account9.51%median for 10K–100K
Engagement, %0.50%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 3942 8960.48×
Reach (views ÷ followers)6.44%9.51%0.68×
Engagement rate0.50%1.56%0.32×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.2K23 Jun
1.2K1 Jul
1.2K15 Jul
7.4K16 Jul
1.4K19 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.07%23 Jun
0.43%1 Jul
0.50%15 Jul
0.22%16 Jul
0.65%19 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes45.0%27 in total
Reposts26.7%16 in total
Replies15.0%9 in total
Quotes11.7%7 in total
Bookmarks1.7%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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