Campaign India

@Campaign_India · Mumbai · joined 02 Dec 2009

All you wanted to know about the latest in Indian advertising, media and marketing

36 675Followers

1 477Following

24 705Posts total

1.8KViews on collected posts

Latest posts

Campaign India@Campaign_India14 Aug

Nielsen’s $2.15B bid for DoubleVerify brings measurement and verification under one roof, raising questions about independence and trust. If the verifier is owned by the measurement company, who verifies the verifier? #CampaignIndia #Nielsen #DoubleVerify #Advertising #AdTech htt

370 views · 0 likes · 0 reposts · 0 replies Open on X →

Campaign India@Campaign_India22 Jul

SaveLIFE Foundation & McCANN India’s "Nuksaan Ka Sauda" reframes unsafe driving as a bad economic calculation rather than negligence. Discover how everyday cost-saving shortcuts become a fatal bargain. Read more: https://t.co/chg4hihlop #roadsafety #campaignindia https://t.co/C

0:45

483 views · 0 likes · 0 reposts · 0 replies Open on X →

Campaign India@Campaign_India21 Jul

@Ogilvy & @vml_global took the top spots at @Cannes_Lions 2026! @WPP Global CCO Rob Reilly credits this to prioritizing quality over volume, noting that human creativity, augmented by #AI, remains the ultimate commercial multiplier. Read more: https://t.co/pBxv69V48m #WPP 287 views · 1 likes · 0 reposts · 0 replies Open on X →

Campaign India@Campaign_India21 Jul

@SagarPictures Entertainment pivots to a multi-platform IP enterprise, launching the 7-part epic Shrimad Bhagavatam to expand into gaming, merch & more! Read the full story on @Campaign_India : Link in the Comment Section #entertainment #india https://t.co/5MLcLZn8cV

368 views · 2 likes · 0 reposts · 1 replies Open on X →

Campaign India@Campaign_India20 Jul

Marketers miss football’s true commercial power: audiences form through rituals long before kick-off. Treat the World Cup as a behavioral ecosystem, not just an ad spot, to capture tomorrow’s demand. Read the full story on Campaign India: https://t.co/yUW8Kt76ZT #FIFA https://t

257 views · 0 likes · 0 reposts · 1 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views368this account924median for 10K–100K

Reach, %1.00%this account3.62%median for 10K–100K

Engagement, %0.35%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	368	924	0.40×
Reach (views ÷ followers)	1.00%	3.62%	0.28×
Engagement rate	0.35%	1.52%	0.23×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

25720 Jul

36821 Jul

287

48322 Jul

37014 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.39%20 Jul

0.82%21 Jul

0.35%

0.00%22 Jul

0.00%14 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes42.9%3 in total

Replies28.6%2 in total

Bookmarks28.6%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.