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Chang Che ✓

@Changxche · joined 22 Oct 2011

writer covering China | words in @newyorker ex @nytimes |🇯🇵🇨🇳🇺🇸| follow my writing and updates on Substack: https://t.co/DwXYrsVmQb

10 971Followers
1 733Following
1 082Posts total
166.8KViews on collected posts

Latest posts

China has some of the most extensive AI regulations in the world, and yet their approach to AI's frontier risks—ways that the technology could cause large-scale existential harm—is severely lacking. So how did Beijing become the adult in the room? My latest for @NYMag on how 6.2K views · 34 likes · 9 reposts · 1 replies Open on X →
A Chinese tech entrepreneur, with a PhD in clean energy tech, sent me this. Every year on his birthday, the Chinese local government sends him a cake. Where else does this happen? https://t.co/Dijg2VqdzJ 3.4K views · 18 likes · 1 reposts · 3 replies Open on X →
The most notable mistranslations of the Trump-Xi summit. (or just slight infelicities) 1) At the banquet speech, Trump begins: "I want to thank President Xi, my friend, for this magnificent welcome — and it really was a magnificent welcome like none other — and for so 2.8K views · 15 likes · 3 reposts · 1 replies Open on X →
This is great. Refreshing to see a sensible, and accurate, view of Chinese artificial intelligence platformed. Kudos @kyleichan 2.9K views · 6 likes · 1 reposts · 1 replies Open on X →
@Changxche @NewYorker Nice piece! Here’s a brain rot tldr if you’d like (but everyone should still read) https://t.co/P8CHF4clXm 451 views · 3 likes · 0 reposts · 0 replies Open on X →
Full article: https://t.co/Ygf7W4QvDb 3.5K views · 20 likes · 0 reposts · 1 replies Open on X →
4/ it’s become very clear that in China this kind of AI replacement is almost a necessity of survival (competition is so fierce) while there is much more resistance in the US, which is exemplified by one executive at FlareFlow a microdrama popular platform that said they’re 4K views · 13 likes · 1 reposts · 1 replies Open on X →
3/ it’s still that story but halfway through reporting, the story changed. ByteDance released Seedance 2.0 in February, which one microdrama exec called the “the ChatGPT moment for video.” When I called my contacts again at the companies, most of them had pivoted either 2.9K views · 15 likes · 0 reposts · 1 replies Open on X →
2/ microdrama borrowed a lot of the scripts from webnovels, as well as a commercial logic: user feedback and ruthless data iteration. It is kind of a culmination of China’s invention of short-from video and live shopping on TikTok (get ready for microdrama ads.) Now young Chinese 4K views · 12 likes · 0 reposts · 1 replies Open on X →
1/ I first started reporting this as a reverse-cultural-flow story: microdramas come from Chinese web-novels, which is a very mature and thriving industry in China. if you ever fly on a plane with a lot of Chinese, you’ll find a lot of them prefer to read web novels over watching 5.4K views · 11 likes · 0 reposts · 1 replies Open on X →
New piece in @NewYorker on the microdrama boom — the vertical, minute-long soaps originating in China and dominating the world. Roughly a tenth of humanity has watched one, and new ventures are sprouting up in almost every major country. The industry is still young, but it may be 131.4K views · 168 likes · 27 reposts · 4 replies Open on X →

Against accounts of the same size

2 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views4 810this account924median for 10K–100K
Reach, %43.84%this account3.62%median for 10K–100K
Engagement, %0.69%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post4 8109245.21×
Reach (views ÷ followers)43.84%3.62%12.1×
Engagement rate0.69%1.52%0.45×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

131.4K25 Apr
5.4K
4K
2.9K
4K
3.5K
45126 Apr
2.9K15 May
2.8K17 May
3.4K13 Aug
6.2K19 Aug

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.16%25 Apr
0.22%
0.33%
0.56%
0.38%
0.60%
0.67%26 Apr
0.28%15 May
0.67%17 May
0.65%13 Aug
0.72%19 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes51.3%315 in total
Reposts6.8%42 in total
Replies2.4%15 in total
Quotes1.1%7 in total
Bookmarks38.3%235 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

4 Sep

Daily snapshots since 04 Sep 2026; the dashed line is the starting count.

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