Dana Mattioli

@DanaMattioli · joined 12 Mar 2009

WSJ Tech investigations. Author of "THE EVERYTHING WAR: Amazon's Ruthless Quest to Own The World and Remake Corporate Power"

20 257Followers

1 200Following

10 583Posts total

28.9KViews on collected posts

Against accounts of the same size

3 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views6 014this account3 383median for 10K–100K

Reach, %29.69%this account10.96%median for 10K–100K

Engagement, %0.27%this account1.40%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	6 014	3 383	1.78×
Reach (views ÷ followers)	29.69%	10.96%	2.71×
Engagement rate	0.27%	1.40%	0.19×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

9.5K17 Jun

12.7K26 Jun

6K3 Jul

67431 Jul

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.70%17 Jun

0.27%26 Jun

0.13%3 Jul

0.89%31 Jul

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes51.5%69 in total

Reposts20.1%27 in total

Replies11.9%16 in total

Quotes2.2%3 in total

Bookmarks14.2%19 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

“This is very important to the president. He’s asked me to call you and ask you for this donation,” Trump's fundraiser has said on calls with companies. In some calls, she has referred to Trump as the boss, saying “the boss wants this money.” https://t.co/90Vm1RlAky 674 views · 4 likes · 2 reposts · 0 replies 31 Jul 2026 "He probably thinks I’m a left coast liberal, and I’m not" How Bezos Learned to Love Trump—and Win More Contracts for Blue Origin w/ @jdawsey1 & @shaneshifflett https://t.co/pU5R2PucLI 6K views · 2 likes · 5 reposts · 1 replies 03 Jul 2026 NEW: A top DOJ official told antitrust enforcers he prefers they stop taking cases to trial and instead settle them. Some lawyers at the DOJ interpreted the convo as a directive to only settle https://t.co/YQZ0El7pyb 12.7K views · 18 likes · 13 reposts · 1 replies 26 Jun 2026 Thank you @FinancialTimes for naming "The Everything War: Amazon's Ruthless Quest to Own the World and Remake Corporate Power" as one of your best summer business books! https://t.co/HKI3NoWuRe https://t.co/w07oBmyDKt 9.5K views · 45 likes · 7 reposts · 14 replies 17 Jun 2024