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Dollar Shave Club

@DollarShaveClub · joined 01 Mar 2011

We make razors and have fun. Now at a store near you.

65 099Followers
751Following
14 439Posts total
5.6KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views1 196this account2 896median for 10K–100K
Reach, %1.84%this account9.51%median for 10K–100K
Engagement, %0.12%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 1962 8960.41×
Reach (views ÷ followers)1.84%9.51%0.19×
Engagement rate0.12%1.56%0.08×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

81915 Jul
99318 Jul
1.2K24 Jul
1.2K25 Jul
1.4K26 Jul

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.12%15 Jul
0.10%18 Jul
0.08%24 Jul
0.33%25 Jul
0.22%26 Jul

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes23.1%3 in total
Reposts30.8%4 in total
Replies23.1%3 in total
Bookmarks23.1%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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