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ESSENCE

@Essence · Brooklyn, NY · joined 30 Mar 2009

The official Twitter page of ESSENCE. 100% Black Owned. Follow @ESSENCEGU & @ESSENCEFest.

526 464Followers
11 705Following
171 411Posts total
14.2KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views2 395this account6 178median for 100K–1M
Reach, %0.45%this account2.63%median for 100K–1M
Engagement, %0.30%this account1.40%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post2 3956 1780.39×
Reach (views ÷ followers)0.45%2.63%0.17×
Engagement rate0.30%1.40%0.21×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.1K2 Sep
2.7K
2.7K3 Sep
2K
4.7K
28

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.14%2 Sep
0.29%
0.30%3 Sep
0.30%
7.43%
0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.40%.

What the audience does

Likes75.9%290 in total
Reposts21.5%82 in total
Replies0.3%1 in total
Quotes0.3%1 in total
Bookmarks2.1%8 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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