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ESSENCE

@Essence · Brooklyn, NY · joined 30 Mar 2009

The official Twitter page of ESSENCE. 100% Black Owned. Follow @ESSENCEGU & @ESSENCEFest.

526 487Followers
11 705Following
171 426Posts total
39.4KViews on collected posts

Latest posts

Best New Music The Week: Beyoncé Release ‘BDAY’ Deluxe Edition, Shenseea Drops “TIGHTNESS,” Joyce Wrice, And More https://t.co/RW8mFAIMua 2.9K views · 13 likes · 6 reposts · 0 replies Open on X →
Next Gen 10 Meet the new generation of bold and visionary changemakers who are building on the legacy of the Civil Rights Movement and defining the future of America https://t.co/6meLYllOvd 1.5K views · 0 likes · 1 reposts · 0 replies Open on X →
The Black Designers To Watch At NYFW SS27 https://t.co/CMQiiANS5j 2.8K views · 4 likes · 5 reposts · 1 replies Open on X →
The Legacy Of Beyoncé 🔗: https://t.co/WYzHsFtayE https://t.co/tpcQu1QyGv 15.8K views · 2.2K likes · 441 reposts · 2 replies Open on X →
@Essence ♥️ 28 views · 0 likes · 0 reposts · 0 replies Open on X →
EXCLUSIVE: Michelle Obama Is Investing $500,000 In Chicago’s Next Generation Of Girls 🔗: https://t.co/2XmBlvik71 https://t.co/cSSJsZBJZS 5.7K views · 325 likes · 91 reposts · 2 replies Open on X →
Jordan Chiles Sets Her Sights On A Third Olympics At LA28 https://t.co/g43L9tnKRQ 2K views · 5 likes · 1 reposts · 0 replies Open on X →
The Soul Train Awards Are Back After A Three-Year Hiatus https://t.co/naPfMlRhsy 2.7K views · 7 likes · 1 reposts · 0 replies Open on X →
Olamide Olowe Is Scaling Topicals With New CEO From Fenty Beauty https://t.co/O5AdCRTzWa 2.7K views · 4 likes · 4 reposts · 0 replies Open on X →
Why I Had That Tough Conversation With The White Moms In My Parent Circles https://t.co/7pZbo0S2je 2.1K views · 3 likes · 0 reposts · 0 replies Open on X →
ESSENCE@Essence
@Essence Hell yes 345 views · 1 likes · 0 reposts · 0 replies Open on X →
ESSENCE@Essence
@Essence HELL YEAH 204 views · 0 likes · 0 reposts · 0 replies Open on X →
ESSENCE@Essence
@Essence CONGRATULATIONS!!!! 611 views · 6 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

10 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views2 695this account5 983median for 100K–1M
Reach, %0.51%this account1.49%median for 100K–1M
Engagement, %0.30%this account0.93%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post2 6955 9830.45×
Reach (views ÷ followers)0.51%1.49%0.34×
Engagement rate0.30%0.93%0.32×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6118 Dec
204
345
2.1K2 Sep
2.7K
2.7K3 Sep
2K
5.7K
28
15.8K4 Sep
2.8K
1.5K
2.9K

Last 13 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.98%8 Dec
0.00%
0.29%
0.14%2 Sep
0.29%
0.30%3 Sep
0.30%
7.32%
0.00%
16.58%4 Sep
0.36%
0.06%
0.65%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes79.3%2 542 in total
Reposts17.2%550 in total
Replies0.2%5 in total
Quotes0.1%3 in total
Bookmarks3.3%105 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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