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Keller Cliffton

@Keller · San Francisco, CA · joined 02 Apr 2010

Founder and CEO @Zipline. Previously, built DNA/RNA computers and climbing walls. Harvard grad. Ex-professional rock climber.

23 624Followers
742Following
1 916Posts total
1.3MViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views31 491this account2 896median for 10K–100K
Reach, %133.30%this account9.51%median for 10K–100K
Engagement, %0.70%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post31 4912 89610.9×
Reach (views ÷ followers)133.30%9.51%14.0×
Engagement rate0.70%1.56%0.45×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

78.4K6 Aug
1.1M17 Aug
27.2K
31.5K
23.8K20 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.63%6 Aug
0.19%17 Aug
0.70%
1.04%
2.01%20 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes71.1%2 970 in total
Reposts6.1%255 in total
Replies5.1%215 in total
Quotes3.3%139 in total
Bookmarks14.4%600 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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