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Michael McCarthy

@MMcCarthyREV · New York · joined 13 May 2009

Senior Media Reporter: @FOS. Previous bylines in USA Today, The New York Times, Sports Illustrated, CNBC, The Wall Street Journal, Sporting News and Adweek.

22 513Followers
13 971Following
74 289Posts total
262.6KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views7 922this account2 751median for 10K–100K
Reach, %35.19%this account9.00%median for 10K–100K
Engagement, %0.33%this account1.65%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post7 9222 7512.88×
Reach (views ÷ followers)35.19%9.00%3.91×
Engagement rate0.33%1.65%0.20×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

133.5K3 Sep
109.2K31 Aug
7.9K
1.2K1 Sep
8.8K
2K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.11%3 Sep
0.43%31 Aug
0.30%
0.33%1 Sep
0.40%
0.25%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes76.1%538 in total
Reposts10.6%75 in total
Replies7.9%56 in total
Quotes2.0%14 in total
Bookmarks3.4%24 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

To paraphrase Seinfeld, the @FOS Mobile App is Real--And It's Spectacular. Download now for free: https://t.co/TnGWCeonsU 2K views · 4 likes · 1 reposts · 0 replies 01 Sep 2026 COLUMN: We're only 8 days away from the official return of the NFL: The King of TV Sports. Before we kick off, let's zero in on the 13 Most Intriguing Media Personalities for the 2026 season. https://t.co/Mh9mdLADz2 8.8K views · 29 likes · 5 reposts · 1 replies 01 Sep 2026 Tony Romo Indicates CBS Return and Pleads No Contest to OWI - https://t.co/SOLBf2LO2r via @FOS 1.2K views · 2 likes · 1 reposts · 1 replies 01 Sep 2026 Our ace golf reporter @_DavidRumsey has been all over this Good Good disaster for @FOS. He has the latest on the fallout reaching the executive ranks at Good Good and Callaway. 👇 7.9K views · 21 likes · 1 reposts · 2 replies 31 Aug 2026 Exclusive: Callaway's top content exec and Good Good's marketing VP are being let go in the aftermath of the controversial driver ad, which neither CEO of either company says they saw before it went live. More details @FOS ⬇️ https://t.co/C3N8Vk38q7 109.2K views · 373 likes · 48 reposts · 37 replies 31 Aug 2026 Thrilled to announce I'm launching new "Tuned In" Newsletter on Sports Media for @FOS. My free, twice-weekly newsletter will launch this week, just in time for our first live Sports Media Summit in New York on 09/10. Subscribe here to stay Tuned In: https://t.co/DEMcKgtw4X h 133.5K views · 109 likes · 19 reposts · 15 replies 03 Sep 2024

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