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M. Night Shyamalan

@MNightShyamalan · joined 30 Sep 2011

My Mount Rushmore: Kubrick, Kurosawa, Hitchcock, and Ray | Instagram: mnight | Remain — In Theaters February, 5 2027

241 617Followers
168Following
2 901Posts total
2.2MViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views247 390this account21 891median for 100K–1M
Reach, %102.39%this account6.81%median for 100K–1M
Engagement, %1.75%this account1.14%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post247 39021 89111.3×
Reach (views ÷ followers)102.39%6.81%15.0×
Engagement rate1.75%1.14%1.53×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

247.4K19 Jul
1M24 Jul
888.5K27 Aug
66.5K31 Aug
27.6K1 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.78%19 Jul
0.23%24 Jul
1.75%27 Aug
4.58%31 Aug
3.74%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.14%.

What the audience does

Likes74.0%19 754 in total
Reposts9.3%2 489 in total
Replies2.7%712 in total
Quotes3.3%885 in total
Bookmarks10.7%2 844 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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