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nhtsagov ✓

@NHTSAgov · Washington, DC · joined 22 Jun 2009

The official account of the National Highway Traffic Safety Administration. Our mission is to save lives and prevent injuries due to traffic crashes.

71 028Followers
735Following
18 421Posts total
18.1KViews on collected posts

Latest posts

More travelers on the road is even MORE reason to stay alert! 👁️✔️ This Labor Day, pass carefully, check your blind spots and make every lane change safely. A litte patience goes a long way on a holiday weekend. https://t.co/sZcosMAvpa 279 views · 6 likes · 9 reposts · 0 replies Open on X →
55% of all bicyclist fatalities happen between 3 p.m. and midnight. ⚠️🚲 As daylight hours shorten this fall, visibility and awareness become even more important: 🚗 Look twice at intersections and before turning right on red. 🚗 Slow down in high-pedestrian and cycling https://t. 1.9K views · 32 likes · 24 reposts · 1 replies Open on X →
Labor Day is almost here! 🎉 No matter what your plans are for the long weekend, SAFE driving must be at the top of your checklist. ⤵️ https://t.co/3iRfeTl1EA 5.6K views · 47 likes · 59 reposts · 0 replies Open on X →
Riding the school bus is one of the safest ways for kids to get to school, but safety starts at the bus stop! 🚌 Teach your student how to stay S.A.F.E. around the bus. 👇 https://t.co/0XBqYIvuOC 2.4K views · 28 likes · 27 reposts · 1 replies Open on X →
As Labor Day weekend approaches, remind yourself that even a small amount of alcohol can affect driving ability. 🍺❌🚗 About one-third of all traffic crash fatalities in the U.S. involve drunk drivers (with BACs at or above .08 g/dL). Drive Sober or Get Pulled Over 🚨 https://t.co 4.4K views · 51 likes · 50 reposts · 0 replies Open on X →
Keep our kids safe — slow down ⬇️ and look around 👁️ at bus stops and in school zones! https://t.co/PNZuljJslg 3.6K views · 43 likes · 40 reposts · 0 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, stronger reaction than most.

Median views3 012this account924median for 10K–100K
Reach, %4.24%this account3.62%median for 10K–100K
Engagement, %2.40%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post3 0129243.26×
Reach (views ÷ followers)4.24%3.62%1.17×
Engagement rate2.40%1.52%1.58×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3.6K31 Aug
4.4K1 Sep
2.4K
5.6K2 Sep
1.9K
2793 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.36%31 Aug
2.40%1 Sep
2.40%
2.04%2 Sep
3.13%
5.38%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes46.8%207 in total
Reposts47.3%209 in total
Replies0.5%2 in total
Quotes3.8%17 in total
Bookmarks1.6%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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