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Rough Trade US

@RoughTradeUS · 30 Rockefeller Plaza, New York · joined 10 Apr 2012

Hi! We're no longer posting from this account - follow us @roughtrade for updates. See you soon.

25 966Followers
971Following
23 552Posts total
15.4KViews on collected posts

Latest posts

We’re moving house (digitally speaking). Starting July 31st, all Rough Trade updates across the UK, EU and US will live at @roughtrade. Follow us there for exclusive vinyl drops, the best new music, live events, special features and conversation. Same spirit, one home. 8.2K views · 15 likes · 2 reposts · 1 replies Open on X →
"Heartfelt songwriting from the boygenius sweetheart, roaming from the throes of heartbreak to the ecstasy of true love." @lucydacus is an Album of the Year So Far. See the full list on the blog: https://t.co/azi7ww4W7M https://t.co/PtTbFFk9Xc
2.9K views · 4 likes · 0 reposts · 0 replies Open on X →
"Another fantastic record from the Geordie God that is Sam Fender. While Fender usually exposes true lyrical depth, this record might just dig even deeper." @samfendermusic is an Album of the Year So Far. See the full list on the blog: https://t.co/azi7ww4oie https://t.co/FG6i
1.7K views · 5 likes · 0 reposts · 0 replies Open on X →
"Sleek, nocturnal rush—neon-soaked, synth-heavy, and The Horrors at their most visceral." @horrorsofficial is an Album of the Year So Far. See the full list on the blog: https://t.co/azi7ww4W7M https://t.co/EckMEr7dWH
1.2K views · 3 likes · 0 reposts · 0 replies Open on X →
"Beautiful harmonies and fuzzy guitars, along with relatable lyrics. Place it within a genre filled with so many talented women, and Becca Harvey’s found a seat at the table." @girrlpuppy is an Album of the Year So Far. See the full list on the blog: https://t.co/azi7ww4oie ht
1.4K views · 4 likes · 3 reposts · 1 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.4K29 Jul
1.2K
1.7K30 Jul
2.9K
8.2K31 Jul

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.56%29 Jul
0.25%
0.29%30 Jul
0.14%
0.22%31 Jul

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes75.6%31 in total
Reposts12.2%5 in total
Replies4.9%2 in total
Bookmarks7.3%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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