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Sam Brock

@SamBrockNBC · New York, USA · joined 02 Aug 2011

Correspondent for NBC News in New York; Expert in self-deprecating humor, lover of all things chocolate. NU Wildcat, NYM fan Sam.brock@nbcuni.com

13 631Followers
2 089Following
10 229Posts total
75.9KViews on collected posts

Latest posts

@SamBrockNBC @NBCNews a severe thunderstorm releases orders of magnitude more energy than the chemical fireworks anyway. hope everyone stays dry 52 views · 0 likes · 0 reposts · 0 replies Open on X →
Thousands of ppl in NY getting ready for a fireworks show for the ages next to the Brooklyn Bridge- if severe weather doesn’t interrupt it. @NBCNews https://t.co/dQCTPe3Rve
0:23
14K views · 49 likes · 4 reposts · 1 replies Open on X →
What a surreal job description- arrest at 1400 feet 417 views · 3 likes · 0 reposts · 2 replies Open on X →
@SamBrockNBC @NBCNightlyNews Nahhh the tartan army is the absolute highlight of the group stage 243 views · 3 likes · 0 reposts · 0 replies Open on X →
@SamBrockNBC @ScotRail @NBCNightlyNews #Sing #Buy #Share #TartanArmy My song #LionRampant 🥁 is on the #tartanarmy album in support of Tartan Army Sunshine Appeal l!🏴󠁧󠁢󠁳󠁣󠁴󠁿 you need to hear it, it’s a belter https://t.co/iS8R3OHIwt https://t.co/PxUKxBLxvJ 495 views · 1 likes · 0 reposts · 0 replies Open on X →
@SamBrockNBC @NBCNightlyNews very country is so patriotic love to see it 498 views · 2 likes · 0 reposts · 0 replies Open on X →
It’s a #TartanArmy takeover of #Providence for Scotland’s first #WorldCup appearance in almost 30 years…they move by the thousands with a sea of salmon jerseys and kilts! @NBCNightlyNews Tonight Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿 takes on Haiti 🇭🇹 https://t.co/5eKsyv2Nuj
0:29
59.3K views · 1.1K likes · 90 reposts · 6 replies Open on X →
NFL draft in Pittsburgh- Yinz excited??? @NBCNewsNow @NBCNews @NBCNightlyNews https://t.co/AP2USPjzim
0:19
471 views · 3 likes · 1 reposts · 0 replies Open on X →
Bryant Park NYC in the early morning light. Happy Friday 🤌🏻 https://t.co/wpQX4cz11Y
383 views · 7 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

3 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views417this account924median for 10K–100K
Reach, %3.06%this account3.62%median for 10K–100K
Engagement, %0.39%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post4179240.45×
Reach (views ÷ followers)3.06%3.62%0.85×
Engagement rate0.39%1.52%0.25×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

38317 Apr
47123 Apr
59.3K13 Jun
498
495
24314 Jun
4171 Jul
14K5 Jul
52

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.83%17 Apr
0.85%23 Apr
2.06%13 Jun
0.40%
0.20%
1.23%14 Jun
1.20%1 Jul
0.39%5 Jul
0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes85.1%1 189 in total
Reposts6.8%95 in total
Replies0.6%9 in total
Quotes0.5%7 in total
Bookmarks6.9%97 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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