Sam Koppelman ✓

@SammyKoppelman · New York, NY · joined 29 Jun 2011

Publisher, @hntrbrkmedia. Co-founder @HealthMayday. NYT best-selling author. Winner @NYKnicks. See disclosures below.

16 775Followers

1 882Following

4 426Posts total

673.5KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views66 360this account1 133median for 10K–100K

Reach, %395.59%this account3.62%median for 10K–100K

Engagement, %0.39%this account2.00%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	66 360	1 133	58.6×
Reach (views ÷ followers)	4.0× audience	3.62%	109×
Engagement rate	0.39%	2.00%	0.19×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

277.7K6 Jan

161.6K21 Aug

86.5K2 Sep

9.5K

5.5K3 Sep

59.5K

73.2K4 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.08%6 Jan

0.17%21 Aug

0.37%2 Sep

0.92%

0.40%3 Sep

0.75%

0.37%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.00%.

What the audience does

Likes72.7%3 734 in total

Reposts11.9%612 in total

Replies1.1%54 in total

Quotes0.5%28 in total

Bookmarks13.7%705 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

The key question here: Is Magic Johnson under DOJ investigation? Should Equitrust’s loans to other Walter and Johnson entities have been declared as affiliated? Is Johnson a victim of Walter’s… or a collaborator? Either way, he became a billionaire in the process. 73.2K views · 234 likes · 32 reposts · 8 replies 04 Sep 2026 · Open on X →

Hi 59.5K views · 429 likes · 4 reposts · 11 replies 03 Sep 2026 · Open on X →

FWIW, I still don't really think anyone has processed the @hntrbrkmedia story on $MOD — one of the wildest things our team has ever found. 5.5K views · 18 likes · 3 reposts · 1 replies 03 Sep 2026 · Open on X →

Scoreboard 9.5K views · 87 likes · 0 reposts · 0 replies 02 Sep 2026 · Open on X →

UPDATE: Hunterbrook & @PabloTorre’s reporting on Kawhi’s undisclosed endorsement deal with Daktronics has been confirmed. As the kids say: Scoreboard. Here’s what the NBA’s investigation found: https://t.co/qmcmbk1sJB 86.5K views · 296 likes · 19 reposts · 5 replies 02 Sep 2026 · Open on X →

BREAKING: Google is the unnamed hyperscaler behind Modine’s new $4 billion agreement. $MOD also has billions in demand across Amazon, Crusoe, and others. Crazy scoop from a codebase that, somehow, ended up on the internet. https://t.co/Al5vHgXJ34 161.6K views · 222 likes · 28 reposts · 10 replies 21 Aug 2026 · Open on X →

This investigation took a year — and includes some of the craziest facts we've ever found. And / also: May Hunterbrook always be a place where both @mcuban and @PabloTorre can help break big stories. 277.7K views · 2.4K likes · 526 reposts · 19 replies 06 Jan 2026 · Open on X →