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Spotify UK & Ireland

@SpotifyUK · joined 31 Jan 2012

music, podcasts and audiobooks for every occasion.

241 713Followers
1 767Following
16 811Posts total
134.5KViews on collected posts

Against accounts of the same size

3 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views10 856this account22 159median for 100K–1M
Reach, %4.49%this account6.71%median for 100K–1M
Engagement, %0.85%this account1.18%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post10 85622 1590.49×
Reach (views ÷ followers)4.49%6.71%0.67×
Engagement rate0.85%1.18%0.73×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

17.1K4 Dec
9.1K
23.2K
64.2K24 Jun
10.2K26 Jun
10.9K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.72%4 Dec
0.64%
2.53%
9.80%24 Jun
0.85%26 Jun
0.20%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.18%.

What the audience does

Likes69.5%5 200 in total
Reposts23.0%1 722 in total
Replies4.5%333 in total
Quotes1.1%82 in total
Bookmarks1.9%143 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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