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The Scotsman

@TheScotsman · Scotland · joined 27 Nov 2008

Subscribe to The Scotsman for news, opinion and expert analysis from Scotland’s national newspaper: https://t.co/tdUm7GslXD

181 779Followers
1 224Following
412 462Posts total
6.8KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views479this account12 273median for 100K–1M
Reach, %0.26%this account3.89%median for 100K–1M
Engagement, %0.14%this account1.25%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post47912 2730.04×
Reach (views ÷ followers)0.26%3.89%0.07×
Engagement rate0.14%1.25%0.11×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

5.2K27 Jul
6963 Sep
479
469
10

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.14%27 Jul
0.29%3 Sep
0.00%
0.21%
0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.25%.

What the audience does

Likes30.0%3 in total
Reposts40.0%4 in total
Replies20.0%2 in total
Quotes10.0%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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