UNITED24 ✓

@U24_gov_ua · Ukraine · joined 10 Apr 2022

The initiative of the President of Ukraine @ZelenskyyUa The main platform for collecting charitable donations in support of Ukraine

88 097Followers

26Following

22 512Posts total

56.1KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, stronger reaction than most.

Median views8 016this account2 751median for 10K–100K

Reach, %9.10%this account9.00%median for 10K–100K

Engagement, %8.53%this account1.65%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	8 016	2 751	2.91×
Reach (views ÷ followers)	9.10%	9.00%	1.01×
Engagement rate	8.53%	1.65%	5.17×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

29.8K25 Jun

11K2 Sep

2.8K

4.5K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

6.56%25 Jun

8.53%2 Sep

10.37%

8.80%

6.58%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes71.9%3 135 in total

Reposts24.1%1 052 in total

Replies1.1%47 in total

Quotes0.7%31 in total

Bookmarks2.2%97 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

A Ukrainian serviceman from the 79th Brigade promised his son that he would return from the frontline in a month. When he was finally able to call and tell him that he would be home soon, his son said he had been counting every single day. The boy was certain his dad would come 4.5K views · 255 likes · 40 reposts · 3 replies 02 Sep 2026 This is the reality Ukrainian teachers face at the start of the new school year: destroyed classrooms, online lessons, and air raid alerts. Yet they keep teaching. Children continue to learn, even when russian attacks make in-person education impossible in some regions. This is 2.8K views · 175 likes · 65 reposts · 2 replies 02 Sep 2026 This is what an ordinary walk with a baby looks like in frontline Sumy. Along with the stroller — a Chuika detector for russian FPV drones. Chuikas were originally used by Ukrainian soldiers. But because russia systematically and deliberately hunts civilians with FPV drones in 8K views · 565 likes · 253 reposts · 2 replies 02 Sep 2026 For over a year, the daughter of Ukrainian soldier Ivan Petruniv kept writing him messages. He was considered missing in action at the time. Only after his funeral was she given his phone, which he'd had with him on his combat mission. Despite the damage, she managed to restore 11K views · 784 likes · 134 reposts · 13 replies 02 Sep 2026 Scott Kelly @StationCDRKelly has launched his second ambulance fundraiser via UNITED24 🚑 Our ambassador, who used to drive ambulances before flying space shuttles, is raising $1,200,000 for 10 vehicles to help save lives🧵 Join in: https://t.co/FZvSItfmww https://t.co/ztb8qigoX 29.8K views · 1.4K likes · 560 reposts · 27 replies 25 Jun 2026