Scotland Office

@UKGovScotland · Edinburgh / London · joined 11 Aug 2011

The official account of the UK Government's Scotland Office. Scotland's voice in Whitehall and the face of the UK Government in Scotland.

31 995Followers

449Following

22 741Posts total

3.8KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views800this account3 383median for 10K–100K

Reach, %2.50%this account10.96%median for 10K–100K

Engagement, %0.75%this account1.40%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	800	3 383	0.24×
Reach (views ÷ followers)	2.50%	10.96%	0.23×
Engagement rate	0.75%	1.40%	0.53×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8003 Sep

496

500

994

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.75%3 Sep

1.41%

1.40%

0.30%

0.59%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes44.8%13 in total

Reposts17.2%5 in total

Replies31.0%9 in total

Quotes6.9%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

The Secretary of State for Scotland @D_G_Alexander visited @WestLoCollege today to launch the release of £52.1 million in funding from the first phase of the £140 million Scottish Local Growth Fund. Edinburgh and South East Scotland will receive £14.1 million this year. 1/3 htt 1K views · 2 likes · 1 reposts · 2 replies 03 Sep 2026 Driving growth for businesses, workers and communities across the country matters - the Secretary of State @D_G_Alexander met @st_alliance and @fsb_policy in Edinburgh today. 1/3 994 views · 1 likes · 0 reposts · 1 replies 03 Sep 2026 Local leaders across Scotland are to receive the first £52.1 million from the £140 million Scottish Local Growth Fund to create skilled jobs, support new businesses and breathe new life into high streets in their own communities. 1/4 https://t.co/CJg1VjUZU3 500 views · 3 likes · 1 reposts · 3 replies 03 Sep 2026 📢 UK Government releases the first £52 million from the £140m Scottish Local Growth Fund, including Forth Valley. Local leaders will decide how it's spent, backing jobs and growth where they're needed most. https://t.co/Exas49W9VU 496 views · 4 likes · 2 reposts · 1 replies 03 Sep 2026 📢 UK Government releases the first £52m from the £140m Scottish Local Growth Fund to Edinburgh & South East Scotland, Glasgow, Tay Cities, Ayrshire & Forth Valley. Local leaders across Scotland will decide how it's spent, backing jobs & growth where they're needed mo 800 views · 3 likes · 1 reposts · 2 replies 03 Sep 2026