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U.S. Postal Service

@USPS · Washington, DC · joined 07 Oct 2011

The official X account of the United States Postal Service, managed by the Social Media staff at USPS HQ. For customer service, please follow and DM @USPSHelp.

359 333Followers
121Following
29 780Posts total
376.9KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers of the same size.

Median views10 771this account22 159median for 100K–1M
Reach, %3.00%this account6.71%median for 100K–1M
Engagement, %0.95%this account1.18%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post10 77122 1590.49×
Reach (views ÷ followers)3.00%6.71%0.45×
Engagement rate0.95%1.18%0.81×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

131.1K14 Oct
10.8K17 Aug
9.1K24 Aug
202.5K
14.8K25 Aug
8.7K31 Aug

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.98%14 Oct
1.02%17 Aug
0.66%24 Aug
2.62%
0.59%25 Aug
0.95%31 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.18%.

What the audience does

Likes69.9%4 882 in total
Reposts10.7%746 in total
Replies16.8%1 170 in total
Quotes1.7%122 in total
Bookmarks0.9%65 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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