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UnitedHealth Group

@UnitedHealthGrp · joined 31 Oct 2012

Built for Better Health Media inquiries: https://t.co/ThZff5qPFC

40 559Followers
19Following
3 236Posts total
11.6KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views2 117this account1 756median for 10K–100K
Reach, %5.22%this account5.38%median for 10K–100K
Engagement, %0.28%this account1.75%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post2 1171 7561.21×
Reach (views ÷ followers)5.22%5.38%0.97×
Engagement rate0.28%1.75%0.16×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.3K1 Jun
1.9K16 Jul
3.4K29 Jul
2.4K30 Jul
1.7K14 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.86%1 Jun
0.27%16 Jul
0.15%29 Jul
0.30%30 Jul
1.11%14 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.75%.

What the audience does

Likes57.1%32 in total
Reposts5.4%3 in total
Replies32.1%18 in total
Quotes5.4%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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