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Urban Outfitters

@UrbanOutfitters · Philadelphia · joined 21 Jul 2008

Shop it all

803 409Followers
2 627Following
46 821Posts total
65.2KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views10 574this account22 159median for 100K–1M
Reach, %1.32%this account6.71%median for 100K–1M
Engagement, %0.09%this account1.18%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post10 57422 1590.48×
Reach (views ÷ followers)1.32%6.71%0.20×
Engagement rate0.09%1.18%0.08×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

10.6K13 Aug
11.5K18 Aug
10.1K24 Aug
24.4K26 Aug
8.6K29 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.09%13 Aug
0.07%18 Aug
0.11%24 Aug
0.05%26 Aug
0.09%29 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.18%.

What the audience does

Likes73.1%38 in total
Reposts17.3%9 in total
Replies5.8%3 in total
Bookmarks3.8%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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