Megan McArdle ✓

@asymmetricinfo · Washington, DC · joined 18 Sep 2008

Columnist at the Washington Post. Opinions my own. Email me: Megan.McArdle -at- https://t.co/0v35DOybb0 Buy my book, The Up Side of Down https://t.co/awicv1MdkX

110 891Followers

825Following

121 797Posts total

266.1KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views41 436this account21 891median for 100K–1M

Reach, %37.37%this account6.81%median for 100K–1M

Engagement, %0.52%this account1.14%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	41 436	21 891	1.89×
Reach (views ÷ followers)	37.37%	6.81%	5.49×
Engagement rate	0.52%	1.14%	0.46×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

64.6K1 Sep

52.9K

92.6K

29.9K2 Sep

18.1K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.55%1 Sep

2.29%

0.29%

0.50%

0.23%2 Sep

1.16%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.14%.

What the audience does

Likes84.9%1 884 in total

Reposts6.8%151 in total

Replies4.0%88 in total

Quotes1.2%27 in total

Bookmarks3.1%69 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Also crime. We had four or five multiple victim shootings within four blocks of my house over the space of about fourteen months 18.1K views · 187 likes · 9 reposts · 14 replies 02 Sep 2026 Note that this trend started before Trump and DOGE in 2025. The shift to remote work was devastating for DC. 29.9K views · 55 likes · 7 reposts · 4 replies 02 Sep 2026 Beyond grim. Commercial property tax is about 10% of total revenue. 8K views · 32 likes · 5 reposts · 3 replies 01 Sep 2026 It has been a very, very, very bleak year for commercial real estate in DC. (And thus our tax base). https://t.co/7oTPiP09B2 92.6K views · 206 likes · 33 reposts · 13 replies 01 Sep 2026 Yeah, I think part of the problem is that while colleges saw the demographic cliff coming, they assumed they could make it up with international students, and the Trump administration threw a wrench in that plan. 52.9K views · 1.1K likes · 76 reposts · 44 replies 01 Sep 2026 A lot of US higher ed strategy adopted during 90s-00s was premised on an infinite supply of full-tuition international students from Global South nouveau riche (itself assumed to have infinite growth potential). The world of 2020s doesnt look enough like what it was supposed to 64.6K views · 320 likes · 21 reposts · 10 replies 01 Sep 2026 I just muted anyone who doesn’t follow me. If you want to troll me on politics, you’re going to have to endure my opinions on DC traffic and the proper way to make pie. 0 views · 2.2K likes · 59 reposts · 585 replies 23 Sep 2019