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Brett McGurk

@brett_mcgurk

Former WH Coordinator / Presidential Envoy. Served four presidents. Now @Kennedy_School @lux_capital @CNN @N7_initiative @Cisco

238 631Followers
3 646Following
6 569Posts total
649.5KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views6 155this account4 682median for 100K–1M
Reach, %2.58%this account1.95%median for 100K–1M
Engagement, %2.80%this account1.48%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post6 1554 6821.31×
Reach (views ÷ followers)2.58%1.95%1.32×
Engagement rate2.80%1.48%1.89×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

634.5K30 Aug
7.3K
2.7K
5K

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.38%30 Aug
2.08%
5.83%
3.53%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.48%.

What the audience does

Likes68.0%2 235 in total
Reposts10.7%352 in total
Replies6.3%206 in total
Quotes3.8%126 in total
Bookmarks11.2%370 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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